welcomes new customers with an automatic message
Active automationSegmented messaging and automations that keep customers informed and engaged
REGIA SHOP ZAPATOS uses automations and segmentation to improve the customer experience and organize efficient campaigns.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their orders, and creates an organized cadence of segmented communication that enhances the customer experience.
A feature connected to the customer's real workflow.
REGIA SHOP ZAPATOS is an Argentine online store specializing in fashion shoes and footwear, offering payment options and discounts, with shipping nationwide. The target audience is consumers interested in fashion footwear and online shoppers. Improve communication with customers by keeping them informed about orders and shipments, and engage them with segmented messages to avoid spam and generic communication.
Use automations configured to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. Audience segmentation by tags to target specific campaigns to groups such as new customers, at-risk, inactive, and recent buyers.
01
reduces manual work
02
mantem clientes informados
03
evita comunicação genérica e spam
04
organiza campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, and keep customers informed throughout the entire purchase and post-sale process. Set up automations for key messages (welcome, order confirmation, shipping update) and use tagging-based segmentation to create targeted campaigns, ensuring relevant and timely communication for each customer group.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz esforço manual e melhora experiência do cliente
Keeping customers informed throughout the process is essential for engagement
Expand the use of segmentation to include repurchase and review campaigns, and integrate new automated support features to further enhance customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.