recover customers who started a purchase but didn’t finish
Configured time: 60Efficient recovery of abandoned carts for exclusive streetwear
Vicio.Drip uses automation to recover customers who abandon carts, with segmentation to avoid generic messages.
Summary: Helps recover sales opportunities, reduces manual follow-up work, keeps customers informed about their carts, and creates a segmented, efficient communication cadence.
A feature connected to the customer's real workflow.
Vicio.Drip is an Argentinian online store specializing in exclusive streetwear, offering t-shirts, hoodies, pants and accessories with immediate stock and national shipping. The target audience is urban youth who consume streetwear fashion and value exclusive brands and ease of purchase. Recover customers who started a purchase but did not complete the order, increasing conversion chances without annoying them with generic messages.
The automation sends targeted messages to customers who abandoned their cart after a configured time, using tags to segment audiences and avoid spam, ensuring relevant and personalized communication.
01
recuperação de vendas
02
segmented communication
03
reduction of manual work
04
melhora da experiência de compra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover sales opportunities in a competitive market with a young, demanding audience without causing friction from invasive or generic messages. Implement WPP Marketing’s abandoned cart recovery automation, using tag-based segmentation to send relevant messages at the right time, integrated with your e-commerce platform for speed.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart identification
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags for audience segmentation
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and reduces rejection
automation speeds up the sales recovery process
e-commerce integration is essential for efficiency
mensagens personalizadas aumentam o engajamento
Expand the use of segmentation for repurchase and review campaigns, and integrate new support and payment features to improve the customer experience.
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