Efficient targeting for qualified engagement

A multi-brand mobile phone and accessories store uses segmentation for mass campaigns, avoiding spam and improving communication.

Cell phones & accessories Mass campaigns Segmentation Comunicação segmentada WPP Marketing Nuvemshop

Summary: Helps keep customers informed, creates a relevant and qualified communication cadence, reduces manual work in segmenting and organizing campaigns, and helps recover opportunities.

A feature connected to the customer's real workflow.

Multi-brand store specialized in technology, focused on mobile phones from leading brands and a variety of accessories, operating for over 14 years and offering conveniences such as discounts for bank transfer and interest-free installment payments. Keep customers informed and engaged through segmented campaigns, avoiding generic messages and promoting greater relevance in communication.

Use tags to segment audiences into groups like new customers, at‑risk customers, inactive customers, recent buyers, and top customers, sending targeted mass messages to each segment.

01 Avoid generic communication and spam

02 Precise segmentation by tags

03 Relevant messages for each audience

04 Redução de trabalho manual

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Communicate effectively with different customer profiles in a competitive market, avoiding sending generic messages that may be perceived as spam. Implement mass campaigns with segmentation via WPP Marketing, using tags to organize audiences and target specific messages according to customer profile and behavior.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Customer segmentation by tags Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending targeted mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Personalized communication based on profile This step keeps service, sales, campaign or support connected to the conversation history.

Use of platform integrated with ecommerce This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation prevents brand wear

Specific messages drive higher engagement

Organization by tags makes management easier

One-off campaigns are effective for the audience

Explore automations for abandoned cart and repurchase messages, integrating more WPP Marketing features to deepen customer relationships.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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