recover customers who started a purchase but didn’t finish
Configured time: 30Intelligent automation for engagement and efficiency in wholesale intimate apparel
Vânia Moda Íntima uses automations and segmentation to improve communication and wholesale sales.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates an organized cadence of segmented campaigns, increasing operational efficiency and customer satisfaction.
A feature connected to the customer's real workflow.
Vânia Moda Íntima is a wholesale business specializing in women's intimate apparel, serving both end consumers and retail resellers, with a minimum order of R$ 200.00. The company aims to improve the shopping experience and communication with its audiences through automations and targeted campaigns. It seeks to boost customer engagement, recover lost sales from abandoned carts, keep customers informed about their orders, and organize campaigns for segmented audiences to avoid generic communications.
The program uses automations configured for abandoned cart recovery, order confirmation, and shipping updates, ensuring automatic and timely communication. In addition, mass campaigns are sent with tag-based segmentation, directing specific messages to groups such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
recovers sales opportunities
02
reduces manual work in communication
03
keeps customers informed about orders
04
organizes campaigns by segment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different audiences, recover lost sales from abandoned carts, and inform customers about order status—all while avoiding generic messages that may be perceived as spam. Implement automations for cart recovery, order confirmation and shipping updates, as well as segmented campaigns that use tags to separate audiences and deliver targeted messages, ensuring greater relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Shipping: heavy use
Recent use: Order Paid: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
abandoned cart recovery automation
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic shipment and tracking updates
This step keeps service, sales, campaign or support connected to the conversation history.
06
mass campaigns segmented by tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
targeted messages for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves engagement and prevents spam
automation reduces manual effort and increases efficiency
keeping customers informed increases satisfaction
E-commerce integration is essential for up-to-date data
Expand the use of automations to other post-sale stages, such as requesting reviews and reengaging inactive customers, and enhance segmentation for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.