asks for a review after the purchase experience
Configured time: 7Automation to request rating and segment for personalized communication
Argentinian collectible toy shop uses automation to request reviews and segment customers to avoid spam.
Summary: Automation helps keep customers informed and engaged, makes it easier to collect important reviews, and organizes campaigns by segments, reducing manual work and improving communication efficiency.
A feature connected to the customer's real workflow.
La Tienda De Woody is an Argentine online store specializing in imported toys and collectibles, with a strong presence in franchises such as Toy Story and Jurassic World. With marketplace sales experience, the company sought to improve direct communication with its customers through its own e-commerce. Request customer reviews after the purchase experience to strengthen reputation and engagement, as well as segment the audience for more relevant campaigns and avoid generic messages or spam.
An automation has been set up to send a review request seven days after purchase. Segmentation is done using tags to separate specific audiences, ensuring campaigns are targeted to groups such as new customers, inactive customers, or recent buyers.
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automatic post-purchase review request
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segmentation for targeted campaigns
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evita comunicação genérica e spam
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improves customer engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve post-purchase customer relationships and obtain reviews without overloading customers with irrelevant or excessive messages. Implement an automated review request and use tag-based segmentation for targeted campaigns, avoiding generic communications and increasing message relevance.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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automation sends review request 7 days after purchase
The company quickly understands where WhatsApp fits into the journey.
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label-based segmentation separates specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
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campaigns are sent to segmented groups
This step keeps service, sales, campaign or support connected to the conversation history.
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messages are personalized according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents customer saturation with irrelevant messages
automation simplifies the review collection process
targeted communication increases engagement
integrated use with e-commerce platform simplifies operations
Expand the use of segmentation to other marketing campaigns, explore additional automations for cart and repurchase messages, and continue strengthening customer relationships.
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