Automatically confirm approved orders
Active automationSegmented communication and efficient automation for household utilities
Multibazar Quilmes uses automation and segmentation to improve communication and customer experience.
Summary: Helps recover opportunities, keeps customers informed about their orders, reduces manual work for the team, and organizes campaigns by segments, enhancing relationships and customer experience.
A feature connected to the client's real routine.
Multibazar Quilmes is a bazaar that offers a wide variety of products for home, kitchen, personal hygiene, decoration, and household utilities, mainly serving domestic consumers and families seeking convenience and variety in one place. Automating order confirmation to keep customers informed and using segmentation to avoid generic communication, improving campaign efficiency and customer experience.
Automation automatically sends confirmation messages after order approval, while segmentation uses tags to separate audiences, allowing targeted messages to groups such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
Reduction of manual work
02
automatic order communication
03
segmentation to avoid spam
04
profile-based targeted messages
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with a diverse customer base without generating generic messages or spam, while keeping customers informed about their orders efficiently. Implement order confirmation automation for automatic communication and use tag segmentation for targeted campaigns, ensuring relevant messages for different customer profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation automatically sends order confirmation
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are organized by specific segments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
evita comunicação genérica e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
messages are sent to audiences such as new customers, at-risk, inactive, and top customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation reduces the operational load of the team.
Segmentation increases message relevance
Personalized communication enhances the customer experience.
Segment organization facilitates campaign management
Expand the use of automations for abandoned cart and repurchase messages, as well as explore segmented mass campaigns to further strengthen engagement with different audiences.
Want to implement WPP Marketing on your company's WhatsApp?
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