automatically confirms approved orders
Active automationSegmented communication and efficient automation for household utilities
Multibazar Quilmes uses automation and segmentation to improve customer communication and experience.
Summary: Helps recover opportunities, keeps customers informed about their orders, reduces the team's manual work, and organizes campaigns by segments, improving customer relationships and experience.
A feature connected to the customer's real workflow.
Multibazar Quilmes is a bazaar that offers a wide variety of products for home, kitchen, personal hygiene, decoration and household utilities, serving mainly domestic consumers and families looking for convenience and variety in one place. Automate order confirmations to keep customers informed and use segmentation to avoid generic communication, improving campaign efficiency and the customer experience.
The automation automatically sends confirmation messages after orders are approved, while segmentation uses tags to separate audiences, allowing targeted messages to be sent to groups such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
reduction of manual work
02
automatic order notifications
03
segmentation to prevent spam
04
profile-targeted messages
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with a diverse customer base without generating generic messages or spam, while keeping customers efficiently informed about their orders. Implement order confirmation automation for automatic communication and use tag-based segmentation for targeted campaigns, ensuring relevant messages for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends order confirmation automatically
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are organized by specific segments
This step keeps service, sales, campaign or support connected to the conversation history.
04
evita comunicação genérica e spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
messages are sent to audiences such as new customers, at‑risk, inactive, and top customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation reduces the team's operational load
Segmentation increases message relevance
personalized communication improves the customer experience
organization by segments makes campaign management easier
Expand the use of automations for abandoned cart and repurchase messages, and also explore segmented mass campaigns to further strengthen engagement across different audiences.
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