automatically welcome new customers with message
Active automationPersonalized communication that strengthens the relationship with the customer
Shaka Cmmnty uses automation and segmentation to improve communication and customer experience on the online fashion store.
Summary: Reduction of manual work in communication, improvement in customer experience with clear and timely information, as well as efficient organization of campaigns by segment, strengthening the relationship with the target audience.
A feature connected to the client's real routine.
Argentine online store that sells clothing and accessories from the Shaka Cmmnty brand, focused on young people interested in casual fashion and streetwear, offering conveniences such as free shipping above a certain amount, discounts via bank transfer, and interest-free installment payments. Improve customer relationships through personalized and automated communication, keeping them informed and encouraging loyalty.
Use of automations to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Segmented campaigns are organized based on tags that identify different audiences, avoiding generic communications and spam.
01
Automated reception of new customers
02
Automatic order confirmation
03
atualização em tempo real sobre envio e rastreamento
04
comunicação segmentada para evitar spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective and personalized communication for different customer profiles, avoiding generic messages and maintaining engagement in a competitive online fashion market. Implementation of automations for welcome messages, order confirmation, and shipping updates via WPP Marketing, combined with segmented campaigns that use tags to identify and communicate with specific audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
campaigns are segmented by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
avoids generic communication by sending relevant messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação aumenta a relevância das campanhas
automação reduz esforço manual e melhora experiência do cliente
manter clientes informados fortalece a confiança e fidelização
personalized campaigns prevent spam and improve engagement
Activate additional automations such as abandoned cart recovery and first purchase incentives to increase engagement and conversions, as well as explore new segmentations for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.