welcomes new customers with an automatic message
Active automationPersonalized communication that strengthens the customer relationship
Shaka Cmmnty uses automations and segmentation to improve customer communication and experience in the online fashion store.
Summary: Reduced manual work in communication, improved customer experience with clear and timely information, and efficient organization of campaigns by segment, strengthening the relationship with the target audience.
A feature connected to the customer's real workflow.
Argentinian online store selling clothing and accessories from the Shaka Cmmnty brand, focused on young people interested in casual and streetwear fashion, offering perks such as free shipping above a certain amount, discounts for bank transfers and interest-free installments. Improve customer relationships through personalized and automated communication, keeping them informed and encouraging loyalty.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. Segmented campaigns are organized based on tags that identify distinct audiences, avoiding generic communications and spam.
01
automated onboarding of new customers
02
automatic order confirmation
03
atualização em tempo real sobre envio e rastreamento
04
comunicação segmentada para evitar spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for different customer profiles, avoiding generic messages and maintaining engagement in a competitive online fashion market. Implement welcome, order confirmation, and shipping update automations via WPP Marketing, combined with segmented campaigns that use tags to identify and communicate with specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
campaigns are segmented by tags for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with e-commerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
04
avoid generic communication by sending relevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação aumenta a relevância das campanhas
automação reduz esforço manual e melhora experiência do cliente
manter clientes informados fortalece a confiança e fidelização
personalized campaigns prevent spam and improve engagement
Enable additional automations like abandoned cart recovery and first-purchase incentives to boost engagement and conversions, and explore new segmentations for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.