Stimulates the customer when they show interest
Active automationAutomation and segmentation for effective fan engagement in football
Sport Imports Rp uses automation and segmentation to encourage purchases and engage football fans with personalized messages.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces manual work, and organizes campaigns by segment, promoting greater marketing efficiency.
A feature connected to the client's real routine.
Physical store in Ribeirão Preto offering high-quality, affordable football team shirts, as well as sports accessories for various audiences, including children and women. Stimulate the customer at the moment they show interest, encouraging the first purchase and promoting personalized engagement.
Use of automation configured to send segmented messages with incentives for the first purchase, avoiding generic communication and spam by targeting campaigns to specific audiences identified by tags.
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Estímulo à primeira compra
02
Personalized communication
03
Redução de trabalho manual
04
Campaign organization by segment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage different customer profiles without generating generic communication or spam, maintaining relevance and encouraging conversion on the first purchase. Implementation of automation to incentivize the first purchase with segmentation by tags, organizing campaigns for specific audiences and sending personalized and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Segmentation by tags to separate audiences
The company quickly understands where WhatsApp fits into the journey.
02
Active automation to incentivize the first purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending personalized messages at the moment of interest
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Avoids generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Personalized messages generate higher engagement
Organizing campaigns by audience improves results
Expand the use of segmentation to other phases of the purchase cycle, such as repurchase and evaluation, and integrate new automations for support and loyalty.
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