engages the customer at the moment they show interest
Active automationAutomation and segmentation for effective engagement of football fans
Sport Imports Rp uses automation and segmentation to drive purchases and engage football fans with personalized messages.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces manual work, and organizes campaigns by segment, promoting greater marketing efficiency.
A feature connected to the customer's real workflow.
A physical store in Ribeirão Preto offering high-quality, affordably priced football team shirts and sports accessories for various audiences, including children and women. Encourage customers when they show interest by prompting a first purchase and promoting personalized engagement.
Use of automation configured to send segmented messages with incentives for first purchase, avoiding generic communication and spam by targeting campaigns to specific audiences identified by tags.
01
Estímulo à primeira compra
02
Personalized communication
03
Redução de trabalho manual
04
Campaign organization by segment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage different customer profiles without creating generic messages or spam, maintaining relevance and driving conversion on the first purchase. Implement automation to incentivize first-time purchases with tag-based segmentation, organizing campaigns for specific audiences and sending personalized, timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Tag-based segmentation to separate audiences
The company quickly understands where WhatsApp fits into the journey.
02
Active automation to encourage first purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending personalized messages at the moment of interest
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Personalized messages generate higher engagement
Organizing campaigns by audience improves results
Expand the use of segmentation to other stages of the purchase cycle, such as repurchase and evaluation, and integrate new automations for support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.