recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and payment reminders with effective targeting
Desluz uses automations to recover customers and segmentation to avoid spam.
Summary: Reduce manual work with automatic message sending, increase personalized communication, and organize campaigns by segments to improve customer relationships.
A feature connected to the customer's real workflow.
Desluz is an Argentine online store that sells microphones, speakers and headphones, focused on audio equipment consumers looking for electronic sound products with online payment. Recover customers who started purchases without completing them and remind about orders with pending payment, as well as avoid generic communication through segmentation.
Active automation to send cart recovery messages after 60 minutes and reminders for pending payments. Use of segmented mass campaigns by tags for different audiences, avoiding spam.
01
Recovery of sales opportunities
02
Reduction of manual work
03
Personalized communication
04
Prevents sending spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and unfinished payments while keeping customers informed without sending generic messages or spam. Implement WPP Marketing's cart recovery and pending payment automations, paired with targeted campaigns that send specific messages to audiences such as new, at-risk, or inactive customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages to abandoned carts after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
05
Mass campaigns segmented by tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Sending specific messages to distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
07
Integration with Nuvemshop platform for updated data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases efficiency
Automation reduces the need for manual intervention
Targeted messages improve customer relationships
Integrated use of features enhances qualitative results
Expand the use of targeted campaigns to other stages of the purchase cycle, such as repurchase and evaluation, and also integrate automated support for faster service.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.