recovers customers who started but did not complete a purchase
Configured time: 60Cart recovery and payment reminders with effective segmentation.
Desluz uses automation to re-engage customers and segmentation to avoid spam.
Summary: Reduce manual work with automatic message sending, increase personalized communication, and organize campaigns by segments, improving customer relationships.
A feature connected to the client's real routine.
Desluz is an Argentine online store that sells microphones, speakers, and headphones, focused on consumers of audio equipment looking for electronic sound products with online payment. Recover customers who started shopping but didn't complete the purchase and remind about pending orders, besides avoiding generic communication through segmentation.
Active automation for sending cart recovery messages after 60 minutes and pending payment reminders. Use of mass segmented campaigns by labels for different audiences, avoiding spam.
01
Sales opportunity recovery
02
Redução de trabalho manual
03
Personalized communication
04
Evita envio de spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities due to abandoned carts and incomplete payments, keeping the customer informed without sending generic messages or spam. Implementation of cart recovery automation and pending payment automation from WPP Marketing, combined with targeted campaigns that send specific messages to audiences such as new customers, at-risk customers, or inactive customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages to abandoned carts after 60 minutes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Mass campaigns segmented by tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Sending specific messages to different audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Integration with Nuvemshop platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and increases efficiency
Automation reduces manual intervention needs
Targeted messages improve customer relationships
Integrated use of resources enhances qualitative results
Expand the use of segmented campaigns to other purchase cycle phases, such as repurchase and review, as well as integrating automated support for quick service.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.