Segmented communication that values each celebration

Cor Amor Design uses segmentation and campaigns to personalize communication and strengthen relationships with party supply store customers.

Stationery and gifts Mass campaigns Segmentation Comunicação segmentada Personalization WPP Marketing

Summary: Reduction of manual work in campaign management, improvement in the relevance of sent messages, keeping customers informed and engaged, and creating a cadence for repurchase and loyalty.

A feature connected to the client's real routine.

Cor Amor Design offers personalized stationery for parties, including invitations, favors, and custom-made products to turn events into unique moments. Its audience consists of people organizing parties and seeking personalized products for celebratory events. Maintaining relevant and personalized communication with different customer segments, avoiding generic messages and spam, and strengthening the relationship to encourage new purchases.

Use of mass campaigns via WPP Marketing with segmentation based on tags that identify audiences such as new customers, at-risk customers, inactive, recent buyers, and best customers, ensuring the sending of specific messages to each group.

01 Avoids generic communication and spam

02 Precise segmentation by tags

03 Facilitates campaign management

04 Fortalece relacionamento com clientes

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid generic communication and spam in a segment that requires personalization and relevance for different audiences, maintaining an active relationship and encouraging repurchase. Implementation of segmented campaigns using tags to separate audiences and send targeted messages, aligned with each customer's profile and behavior, integrated with the e-commerce platform for greater efficiency.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Audience segmentation by tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Delivery of targeted bulk campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Integração com plataforma de e-commerce The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Communication personalization according to customer profile The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Scheduling campaigns for different segments Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Segmentação é fundamental para evitar spam e aumentar relevância

Campanhas personalizadas fortalecem o vínculo com o cliente

Automation and integration facilitate campaign management and execution

Knowing the audience allows creating more effective messages

Expand the use of automations for cart, payment, and support messages, as well as explore features for evaluation and repurchase, further enhancing the relationship with customers.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora