Segmented communication that celebrates every occasion

Cor Amor Design uses segmentation and campaigns to personalize communication and strengthen relationships with party stationery customers.

Stationery & gifts Mass campaigns Segmentation Comunicação segmentada Personalization WPP Marketing

Summary: Reduced manual work in campaign management, improved relevance of messages sent, keeping customers informed and engaged, and creating a cadence for repurchase and loyalty.

A feature connected to the customer's real workflow.

Cor Amor Design offers personalized stationery for parties, including invitations, favors, and custom-made products to turn events into unique moments. Its audience consists of people organizing parties who are looking for personalized products for celebratory events. Maintain relevant, personalized communication with different customer segments, avoiding generic messages and spam, and strengthen relationships to encourage repeat purchases.

Use mass campaigns via WPP Marketing with tag-based segmentation that identifies audiences such as new customers, at-risk customers, inactive users, recent buyers and top customers, ensuring specific messages are sent to each group.

01 Avoid generic communication and spam

02 Precise segmentation by tags

03 Makes campaign management easier

04 Fortalece relacionamento com clientes

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid generic communication and spam in a segment that requires personalization and relevance for distinct audiences, while keeping relationships active and encouraging repeat purchases. Implement segmented campaigns using tags to separate audiences and send targeted messages aligned with each customer's profile and behavior, integrated with the e-commerce platform for greater efficiency.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Audience segmentation by tags Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending targeted mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Integração com plataforma de e-commerce This step keeps service, sales, campaign or support connected to the conversation history.

Personalized communication based on customer profile This step keeps service, sales, campaign or support connected to the conversation history.

Scheduling campaigns for different segments Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Segmentação é fundamental para evitar spam e aumentar relevância

Campanhas personalizadas fortalecem o vínculo com o cliente

Automation and integration make campaign management and execution easier

Knowing your audience allows you to create more effective messages

Expand the use of automations for cart, payment and support messages, and explore features for reviews and repurchases to further strengthen customer relationships.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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