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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Automation and segmentation for efficient communication with EV charger customers

Evitra uses automations and segmentation to keep customers informed and organize effective campaigns.

Auto parts & accessories Automação Segmentation WPP Marketing Chargers for electric vehicles Personalized communication

Summary: Reduced manual work in communication, better organization of campaigns by segment, keeping customers informed about their orders and support, and more relevant, personalized communication.

A feature connected to the customer's real workflow.

Evitra Ev Technologies offers a wide range of chargers for electric vehicles, including residential and portable solutions, serving electric vehicle owners and installers in India. The website is built on Wix and products come with a 2-year warranty. Keep customers informed about their orders and shipments, welcome new customers, communicate cancellations, and avoid generic messages by promoting segmented and efficient communication.

Message automation for welcomes, shipping updates and order cancellations, combined with audience segmentation by tags for targeted campaigns, avoiding spam and generic communication.

01 Recepção automatizada de novos clientes
02 Updated information on shipments and tracking
03 Quick communication about order cancellations
04 Evita mensagens genéricas e spam

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient, personalized communication for different customer profiles, avoiding generic messages and reducing manual work in managing contacts and campaigns. Implement welcome, shipment update and cancellation automations, along with audience segmentation using tags to organize specific campaigns, keeping customers informed and engaged.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Order cancellation Atualizacao de envio Customer segmentation
Welcome for new customers

welcomes new customers with an automatic message

Configured time: 0
Order cancellation

notifies customers about cancellations and opens the way for support

Configured time: 0
Atualizacao de envio

keeps the customer informed about shipping and tracking

Configured time: 0

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

01
Automação de mensagens para diferentes etapas da jornada do cliente The company quickly understands where WhatsApp fits into the journey.
02
Segmentação de público por etiquetas para campanhas específicas This step keeps service, sales, campaign or support connected to the conversation history.
03
Envio de mensagens personalizadas para públicos segmentados This step keeps service, sales, campaign or support connected to the conversation history.
04
Integração com plataforma Wix para gestão de e-commerce This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Automation reduces manual work and increases efficiency

Segmentation improves campaign relevance and prevents spam

Personalized communication keeps customers more engaged

E-commerce platform integration simplifies management

Expand the use of segmented campaigns to include repurchase and review messages, as well as integrate new features for automated support and cart messages.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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