welcomes new customers with an automatic message
Active automationAutomation and segmentation elevate the customer experience in automotive detailing
Toxic Shine uses automations and segmentation to improve communication and customer retention in the automotive detailing product market.
Summary: Reduced manual work in communications, increased accuracy and personalization of sent messages, keeping customers informed throughout the purchasing process, and creating a relationship cadence that encourages repeat purchases and loyalty.
A feature connected to the customer's real workflow.
Toxic Shine is the number-one brand in Argentina for car detailing products, offering a wide range of quick waxes, shampoos, cleaners, conditioners and accessories for automotive care. With a strong online presence, it serves vehicle owners, auto parts stores and automotive detailing professionals. Improve the customer experience through automated and segmented communication, ensuring accurate information about orders and shipping, and fostering personalized relationships to increase loyalty.
Active automation to send welcome messages to new customers, automatic confirmation of approved orders, and continuous updates on shipping status. Uses tagging-based segmentation to separate distinct audiences — such as new customers, at-risk customers, inactive customers, and recent buyers — enabling targeted campaigns and avoiding generic communication or spam.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização constante sobre envio e rastreamento
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for different customer profiles in the automotive detailing segment, avoiding generic messages that could be perceived as spam, and keep customers informed about their orders and shipments. Implement automations for key messages (welcome, order confirmation, and shipping update) and use tag-based segmentation to organize targeted campaigns for specific audiences, ensuring relevance and a better customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends key messages automatically
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation organizes audiences by specific labels
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns are targeted to segmented groups
This step keeps service, sales, campaign or support connected to the conversation history.
04
Customers receive relevant information at the right time
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automação reduz esforço manual e agiliza comunicação
Keeping customers informed strengthens relationships
Personalized campaigns help drive customer loyalty
Expand the use of segmentation for repurchase and review campaigns, and explore new automations for support and abandoned cart messages, further enhancing customer relationships.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.