welcomes new customers with an automatic message
Active automationSegmented communication that highlights the brand's exclusivity
Basmni Perfume uses automations and segmentation to keep customers informed and reinforce its luxury presence.
Summary: Reduced manual work in communication, improved customer experience with clear and timely information, strengthened relationship with the target audience, and maintenance of the brand's premium image.
A feature connected to the customer's real workflow.
Basmni Perfume is an Israeli brand offering exclusive, long-lasting, high-quality fragrances focused on luxury and a strong presence. The e-commerce store is built on Wix and customer communication is key to reinforcing the brand's premium positioning. Keep customers informed throughout the purchase journey, welcome new customers, confirm orders and update on shipments, all with segmented messages to avoid spam and generic communication.
Active automation for welcome messages, order confirmations, and shipping updates. Tag-based segmentation to separate audiences like new customers, recent buyers, and repeat customers, ensuring personalized and relevant communication.
01
Automatically greets new customers
02
Mantém clientes informados sobre pedidos e envios
03
Avoid generic communication and spam
04
Segmented communication by customer profile
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a discerning audience by avoiding spam and preserving brand exclusivity in every contact. Implement message automations for different stages of the purchase cycle and use segmentation to target specific campaigns to distinct audiences, increasing communication relevance.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message, order confirmation and shipping update automation
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Messages customized by customer stage
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for relevant communication in luxury brands
Automation reduces manual effort and improves the customer experience
Keeping the customer informed reinforces trust and the brand image
Avoid generic messages to help preserve exclusivity
Expand the use of segmentation for repurchase and review campaigns, and explore new automations for support and ongoing loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.