Segmented communication to transform lives in fitness

AP FIT WORLD uses segmented campaigns to engage customers and support physical and mental transformation.

Sport and fitness Mass campaigns Segmentation Personalized communication WPP Marketing Automação

Summary: Improves campaign organization by segment, increases message relevance, supports clients’ continuous transformation, and reduces manual work in communication management.

A feature connected to the client's real routine.

AP FIT WORLD is a fitness center offering personal training, nutrition, and personal development programs focused on life transformation and guaranteed results. Located in Phoenix, AZ, with over 10 years of experience, serving an audience interested in physical and mental health. Engage different client profiles with personalized messages to support physical and mental transformation, increase retention, and encourage program repurchases.

Uses segmented mass campaigns to send specific messages to audiences such as new clients, at-risk clients, inactive clients, recent buyers, and top clients, avoiding generic communication and spam.

01 Avoids generic communication and spam

02 Keeps clients informed and motivated

03 Supports physical and mental transformation

04 Organizes campaigns by specific segments

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintains client engagement and motivation in a competitive market by avoiding generic messages that can be ignored or considered spam. Implements segmented mass campaigns via WPP Marketing, aligned with client profiles and behaviors for relevant and timely communication.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Client segmentation by profile and behavior Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Sending personalized mass campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Communication aligned with the customer journey The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integrated use with Wix platform The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação aumenta a relevância das mensagens

Personalized communication strengthens engagement

Automation reduces manual effort

Importance of respecting the customer journey

Expand the use of automations for cart, order, and repurchase messages, as well as integrating reviews and support to strengthen customer relationships.

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