Segmented communication to transform lives in fitness

AP FIT WORLD uses targeted campaigns to engage customers and support physical and mental transformation.

Sports & Fitness Mass campaigns Segmentation Personalized communication WPP Marketing Automação

Summary: Improved campaign organization by segment, increased message relevance, support for customers' continuous transformation, and reduced manual work in communication management.

A feature connected to the customer's real workflow.

AP FIT WORLD is a fitness center offering personal training programs, nutrition and personal development focused on life-changing transformations and guaranteed results. It operates in Phoenix, AZ, with over 10 years of experience and an audience interested in physical and mental health. Engage different customer profiles with personalized messages to support physical and mental transformation, increase retention, and encourage program repurchases.

Use targeted mass campaigns to send specific messages to audiences such as new customers, at-risk customers, inactive users, recent purchasers, and top customers—avoiding generic communication and spam.

01 Avoid generic communication and spam

02 Keeps customers informed and engaged

03 Supports physical and mental transformation

04 Organize campaigns by specific segments

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers engaged and motivated in a competitive market by avoiding generic messages that may be ignored or seen as spam. Implement mass campaigns with segmentation via WPP Marketing, aligned to customers’ profiles and behavior for relevant, timely communication.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Customer segmentation by profile and behavior Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending personalized mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Communication aligned with the customer journey This step keeps service, sales, campaign or support connected to the conversation history.

Integrated use with Wix platform This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação aumenta a relevância das mensagens

Personalized communication strengthens engagement

Automation reduces manual effort

Importance of respecting the customer journey

Expand the use of automations for cart, order and repurchase messages, and integrate reviews and support to strengthen customer relationships.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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