automatically welcome new customers with message
Active automationAutomation and segmentation for personalized and efficient communication
Kaya Nails & Studio uses automation and segmentation to turn the beauty experience into a wellness ritual.
Summary: Helps recover communication opportunities, keeps customers informed and engaged, reduces manual work with automated messages, and creates a contact cadence aligned with the brand's positioning.
A feature connected to the client's real routine.
Kaya Nails & Studio is a holistic space dedicated to comprehensive hand care, massages, facial treatments, and hair prostheses, focused on transforming beauty routines into a ritual of inner well-being. It operates in Mexico and uses the Wix platform for its e-commerce. It aims to offer personalized and efficient communication that welcomes new clients, confirms orders, and keeps customers informed about shipping, promoting an integrated experience aligned with the brand's holistic concept.
Implementation of automations for welcome messages, order confirmations, and shipping updates, combined with label-based segmentation to avoid generic communication and spam, directing specific messages to audiences such as new clients, at-risk customers, and recent buyers.
01
recepciona novos clientes com mensagens automatizadas
02
Automatically confirms orders
03
mantem clientes informados sobre envio e rastreamento
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication that accompanies the customer throughout the entire purchase and post-purchase journey, avoiding generic messages and ensuring that the brand's holistic concept is conveyed in every contact. Set up automations to welcome new clients, automatically confirm orders, and update on shipping, as well as segment audiences by labels to send targeted and relevant messages, reducing manual work and increasing engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
envio de mensagens direcionadas para diferentes perfis de clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
a segmentação evita comunicação genérica e aumenta a relevância das mensagens
automação reduz trabalho manual e melhora a experiência do cliente
alignment of communication with the brand's positioning strengthens the relationship
integrating automations with e-commerce facilitates tracking the customer journey
Expand the use of segmentation for specific repurchase and review campaigns, as well as integrate new support features to enhance customer relationship and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.