welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized, efficient communication
Kaya Nails & Studio uses automations and segmentation to transform the beauty experience into a wellness ritual.
Summary: Helps recover communication opportunities, keeps customers informed and engaged, reduces manual work with automated messages, and creates a contact cadence aligned with the brand positioning.
A feature connected to the customer's real workflow.
Kaya Nails & Studio is a holistic space dedicated to comprehensive hand care, massages, facial treatments and hair prosthetics, focused on transforming beauty routines into an inner well-being ritual. It operates in Mexico and uses the Wix platform for its e-commerce. Provide personalized and efficient communication that welcomes new customers, confirms orders and keeps customers informed about shipping, promoting an integrated experience aligned with the brand’s holistic concept.
Implementation of automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to avoid generic communication and spam, directing specific messages to audiences such as new customers, at-risk customers and recent buyers.
01
recepciona novos clientes com mensagens automatizadas
02
automatically confirm orders
03
mantem clientes informados sobre envio e rastreamento
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication that accompanies the customer throughout the entire purchase and post-purchase journey, avoiding generic messages and ensuring the brand's holistic concept is conveyed in every interaction. Configure automations to welcome new customers, automatically confirm orders and provide shipping updates, and segment audiences with tags to send targeted, relevant messages—reducing manual work and increasing engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
envio de mensagens direcionadas para diferentes perfis de clientes
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
a segmentação evita comunicação genérica e aumenta a relevância das mensagens
automação reduz trabalho manual e melhora a experiência do cliente
aligning communication with brand positioning strengthens relationships
Integrating automations with e-commerce makes it easier to track the customer journey
Expand the use of segmentation for specific repurchase and review campaigns, and integrate new support features to deepen customer relationships and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.