welcomes new customers with an automatic message
Active automationAutomation and segmentation to enhance the shopping experience for personalized products
Online gift shop uses automations and segmentation to optimize communication and customer loyalty.
Summary: Reduction of manual work in communication, increased customer satisfaction through relevant and personalized messages, and efficient organization of campaigns by segments.
A feature connected to the customer's real workflow.
Mimos E Arte is an online store offering personalized mugs, cups, stemware, handmade candles and other decorative items, focused on customers seeking custom gifts and event items for weddings and birthdays. Improve the customer experience with automated, segmented communication, keeping them informed and engaged throughout the entire purchase and post-purchase process.
Use automations to send welcome messages, order confirmations and shipping updates, combined with tag-based segmentation to deliver targeted campaigns to specific audiences, avoiding generic communication and spam.
01
Automatically greets new customers
02
Confirma pedidos sem intervenção manual
03
Mantém clientes informados sobre envio e rastreamento
04
Evita comunicação genérica e spam com segmentação
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse audience, avoiding generic messages that may be perceived as spam and keeping the customer informed throughout the entire purchase cycle. Implement automations for key messages (welcome, order confirmation, and shipping updates) and use tag-based segmentation for targeted campaigns, respecting each audience profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome, confirmation and shipping update messages
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação usa etiquetas para separar públicos e direcionar campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Personalized communication according to the customer's profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation reduces manual work and increases efficiency
Segmentation prevents fatigue from irrelevant messages
Keeping customers informed improves brand perception
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features to further enhance customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.