automatically welcome new customers with message
Active automationAutomation and segmentation to enhance the shopping experience in personalized products
Online store of personalized gifts uses automations and segmentation to optimize communication and loyalty.
Summary: Reducing manual work in communication, increasing customer satisfaction through relevant and personalized messages, and efficiently organizing campaigns by segments.
A feature connected to the client's real routine.
Mimos E Arte is an online store that offers personalized mugs, glasses, wine glasses, handcrafted candles, and other decorative items, focused on consumers seeking personalized gifts and items for events such as weddings and birthdays. Improving the customer experience with automated and segmented communication, keeping them informed and engaged throughout the entire purchase and post-purchase process.
Use of automations to send welcome messages, order confirmations, and shipping updates, combined with label-based segmentation to send targeted campaigns to specific audiences, avoiding generic communication and spam.
01
Automatically greets new customers
02
Confirma pedidos sem intervenção manual
03
Mantém clientes informados sobre envio e rastreamento
04
Evita comunicação genérica e spam com segmentação
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a diverse audience, avoiding generic messages that may be perceived as spam and keeping the customer informed throughout the entire purchase cycle. Implementation of automations for key messages (welcome, order confirmation, and shipping update) and use of label-based segmentation for targeted campaigns, respecting each audience's profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages, confirmations, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação usa etiquetas para separar públicos e direcionar campanhas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Personalized communication according to customer profile and behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation reduces manual work and increases efficiency
Segmentation prevents wear with irrelevant messages
Keeping the customer informed improves brand perception
Expand the use of segmentation for repurchase and review campaigns, as well as integrating new support features to further enhance customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.