automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the shopping experience
Duovo uses automation and segmentation to engage customers and optimize processes in fashion and accessories sales.
Summary: Operational improvement in communication, increased customer engagement through relevant messages, reduction of manual work, and efficient campaign organization by segment.
A feature connected to the client's real routine.
Online store focused on fashion and accessories that offers free national shipping and payment facilities, aiming to improve communication with customers and optimize post-sale service. Welcoming new customers, automatically confirming orders, keeping customers informed about shipping, and avoiding generic communication through segmentation.
Active automation of welcome messages, order confirmation, and shipping updates; use of tags to segment audiences and target specific campaigns according to customer profile.
01
recepciona novos clientes automaticamente
02
Confirms orders without manual intervention
03
Keeps customers informed about shipping and tracking
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve communication with customers in an online fashion store with limited information and avoid generic messages that may generate disengagement. Implementation of key message automations and audience segmentation by tags to send targeted campaigns, promoting personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas, confirmação de pedido e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
use of tags for audience and campaign segmentation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending specific messages to different customer groups
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita desgaste com comunicação genérica
automation reduces operational effort and increases efficiency
manter clientes informados melhora a experiência de compra
segmented campaigns promote greater engagement
Expand the use of automations to include re-purchase and review messages, as well as integrating automated support to further enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.