welcomes new customers with an automatic message
Active automationSegmented messaging and automations that enhance the shopping experience
Duovo uses automations and segmentation to engage customers and optimize processes in fashion and accessories sales.
Summary: Operational improvement in communication, increased customer engagement through relevant messages, reduced manual work, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Online store focused on fashion and accessories that offers free nationwide shipping and flexible payment options, aiming to improve communication with customers and streamline post-sale support. Welcome new customers, confirm orders automatically, keep customers informed about shipping, and avoid generic communication through segmentation.
Active automation of welcome messages, order confirmations and shipping updates; use of tags to segment audiences and target specific campaigns according to customer profile.
01
recepciona novos clientes automaticamente
02
confirms orders without manual intervention
03
keeps customers informed about shipping and tracking
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve communication with customers in an online fashion store that has limited information and avoid generic messages that may cause disengagement. Implement key message automations and audience segmentation by tags to send targeted campaigns, promoting personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas, confirmação de pedido e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
use of labels to segment audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending specific messages to different customer groups
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita desgaste com comunicação genérica
automation reduces operational effort and increases efficiency
manter clientes informados melhora a experiência de compra
targeted campaigns drive higher engagement
Expand the use of automations to include repurchase and review messages, and integrate automated support to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.