welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized beauty communication
Lo Quiero uses automations and segmentation to improve customer communication and experience in cosmetics.
Summary: Reduced manual work in communications, increased customer satisfaction through fast and accurate information about their orders, organization of campaigns by segments, and creation of a repurchase cadence aligned with customer profiles.
A feature connected to the customer's real workflow.
Lo Quiero is a Colombian online store offering beauty and cosmetic products, such as facial care, makeup, perfumes, and accessories, focused on skin hydration and revitalization. The site encourages sign-ups with a discount and features promotions, serving consumers interested in skincare and beauty. Improve customer relationships through automated, segmented communication, ensuring fast information about orders and shipping, and avoiding generic messages that could be considered spam.
Use automations configured to send welcome messages to new customers, automatically confirm approved orders, and provide continuous updates on shipping status. Segment audiences with tags to target specific campaigns, such as new customers, at-risk customers, or recent buyers, ensuring relevant and personalized communication.
01
Recupera oportunidades de venda
02
Reduces manual work in communication
03
Mantém clientes informados sobre pedidos e envios
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communication was efficient, personalized and non-spammy, keeping them informed about their orders and encouraging repeat purchases without overloading the team with manual processes. Implement welcome automations, order confirmation and shipping update flows via WPP Marketing, and segment the audience for targeted campaigns, avoiding generic messages and increasing the relevance of communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática do status de envio
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação do público por etiquetas para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic messages and improves engagement
Automação reduz esforço manual e aumenta eficiência
Fast, accurate communication improves the customer experience
Integration with e-commerce platform makes data updates easier
Expand the use of segmentation to include trial and support campaigns, and explore abandoned cart messages to increase sales opportunities and further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.