welcomes new customers with an automatic message
Configured time: 0Intelligent automation for engagement and repurchase in women's fashion
Total Brás uses automations and segmentation to engage customers and drive repeat purchases in affordable women's fashion.
Summary: Helps recover sales opportunities, keeps customers informed about orders and shipments, creates repurchase cadences with incentives, organizes segmented campaigns, and reduces the team’s manual effort.
A feature connected to the customer's real workflow.
Online store focused on women's fashion with current styles, affordable prices and frequent new arrivals, including activewear and plus-size fashion. Target audience is women who buy affordable fashion and specific segments such as plus-size and fitness shoppers. Improve customer relationships, increase conversion rates, reduce cart abandonment and encourage repeat purchases.
Use automations configured to welcome new customers, recover abandoned carts, confirm orders, notify about shipping, remind pending payments, announce cancellations, request post-purchase reviews, and encourage repurchase with coupons. Tag-based segmentation allows sending targeted messages to specific audiences, avoiding generic communication and spam.
01
recepciona novos clientes automaticamente
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recover abandoned carts
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automatically confirm orders
04
provides shipping and tracking information
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a competitive women's fashion market by avoiding generic communication and increasing loyalty and repeat purchases. Implement WPP Marketing automations with tag-based segmentation to send personalized messages at strategic moments in the customer journey, reducing manual work and improving the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens em momentos estratégicos da jornada do cliente
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with ecommerce platform enables automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
personalized messages for new customers, at-risk customers, recent buyers and best customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents spam and increases message relevance
automação reduz esforço manual e melhora experiência do cliente
integração com ecommerce é fundamental para atualização em tempo real
messages at the right moments help recover sales and encourage repeat purchases
Expand use of segmentation for targeted promotional campaigns, test new automations for engagement on holidays and special dates, and enhance behavior analysis for even greater personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.