automatically welcome new customers with message
Active automationSegmented communication and automations that improve the customer experience
Kanto Da Recarga uses automation and segmentation to improve communication and customer loyalty.
Summary: The solution helps recover sales opportunities, keeps customers informed throughout the purchasing process, creates a repurchase cadence, and reduces manual effort for the team, in addition to organizing campaigns by specific segments.
A feature connected to the client's real routine.
Kanto Da Recarga is an online store specializing in technical accessories for ammunition recharging, serving sport shooters, hunters, collectors, security professionals, and enthusiasts. The company offers installment payments and shipping nationwide, focusing on a specialized audience that values personalized communication and clear information about orders and shipments. Improving the customer experience through automatic and segmented messages that inform, welcome, and confirm orders, avoiding generic communication and strengthening relationships with different audiences.
Use of automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Additionally, campaigns are organized with segmentation by tags for different audiences, such as new customers, at-risk customers, inactive customers, and recent buyers, ensuring relevant and targeted communication.
01
Recepção automatizada de novos clientes
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Confirmação automática de pedidos
03
Automatic shipping and tracking updates
04
Segmented communication to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Serve a specialized and demanding audience with efficient and personalized communication, keeping them informed about their orders and encouraging repurchase without generating generic messages or spam. Implementation of automations for welcomes, order confirmations, and shipping updates, combined with detailed segmentation to send targeted campaigns, ensuring relevance and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages, order confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates the audience into specific groups
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Campaigns are sent only to segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Personalized communication avoids generic messages and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Customers receive relevant and timely information
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential for efficient communication in specialized niches
Automation reduces manual effort and increases agility in service
Personalized messages strengthen loyalty and engagement
Integrating automations with e-commerce platforms facilitates the process
Expand the use of segmentation for new customer profiles, implement review campaigns and automated support to further enhance customer relationships and satisfaction.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.