welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance the customer experience
Kanto Da Recarga uses automations and segmentation to improve communication and loyalty for specialized customers.
Summary: The solution helps recover sales opportunities, keeps customers informed throughout the purchase process, creates a repurchase cadence and reduces the team’s manual effort, while organizing campaigns by specific segments.
A feature connected to the customer's real workflow.
Kanto Da Recarga is an online store specializing in technical accessories for ammunition reloading, serving sport shooters, hunters, collectors, security professionals and enthusiasts. The company offers installment payments and shipping throughout Brazil, focusing on a specialized audience that values personalized communication and clear information about orders and shipments. Improve the customer experience through automated, segmented messages that inform, welcome and confirm orders, avoiding generic communication and strengthening relationships with distinct audiences.
Use of automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. In addition, campaigns are organized with segmentation by tags for different audiences, such as new customers, at-risk, inactive, and recent purchasers, ensuring relevant and targeted communication.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Automatic shipping and tracking update
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Serve a specialized, demanding audience with efficient, personalized communication, keeping them informed about their orders and encouraging repeat purchases without sending generic messages or spam. Implement automations for welcomes, order confirmations and shipping updates, combined with detailed segmentation to send targeted campaigns, ensuring relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages, order confirmation and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates the audience into specific groups
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns are sent only to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Personalized communication prevents generic messages and spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Customers receive relevant and timely information
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for effective communication in specialized niches
Automation reduces manual effort and increases responsiveness in customer service
Personalized messages strengthen loyalty and engagement
Integrating automations with e-commerce platforms streamlines the process
Expand the use of segmentations to new customer profiles, implement evaluation campaigns and automated support to further strengthen customer relationships and satisfaction.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.