asks for a review after the purchase experience
Configured time: 15Segmented communication and automations that strengthen the customer experience
Supreme Sports Nutrition uses automations and segmentation to improve communication and support for athletes and bodybuilders.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed and engaged, creates repurchase cadence, and strengthens the relationship with the target audience.
A feature connected to the customer's real workflow.
Supreme Sports Nutrition offers sports supplements formulated in Africa and manufactured in India, focusing on purity, quality and results for bodybuilders and serious athletes. Improve the customer experience with personalized communication, abandoned cart recovery, order confirmation and review requests to strengthen relationships and increase loyalty.
Uses configured automations to send order confirmation and shipping update messages immediately after purchase, recovers customers who abandoned their cart with targeted messages, and requests reviews after the purchase experience, all segmented by customer profiles to avoid generic communication.
01
recuperação de carrinhos abandonados
02
automatic order confirmation
03
real-time shipping update
04
solicitação de avaliação pós-compra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a demanding audience of athletes and bodybuilders, avoiding generic messages that could be perceived as spam and maintaining engagement throughout the entire purchase cycle. Implement automations for order confirmation, shipping updates, abandoned cart recovery, and review requests, combined with tag-based segmentation to send specific messages to different customer groups.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Configured time: 0automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends confirmation and shipping update immediately after purchase
The company quickly understands where WhatsApp fits into the journey.
02
targeted messages recover customers who abandoned their cart
This step keeps service, sales, campaign or support connected to the conversation history.
03
solicitação de avaliação é enviada após experiência de compra
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation enables targeted communication to distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
integrated automation reduces the team’s manual effort
manter clientes informados aumenta confiança e engajamento
personalized messages strengthen loyalty
Explore targeted campaigns for specific promotions and expand the use of integrations for post-sale support, further enhancing personalization and the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.