welcomes new customers with an automatic message
Active automationAutomation and segmentation to strengthen relationships and sales
Pampa Remeras uses automations and segmentation to improve communication and the shopping experience.
Summary: Reduced manual work in communication, improved customer experience by delivering relevant and personalized information, keeping the customer informed about order status, and creating a relationship cadence that strengthens loyalty.
A feature connected to the customer's real workflow.
Pampa Remeras is an Argentine company with over 30 years dedicated to selling women's apparel, serving both wholesale and retail with personalized service and shipping nationwide via Correo Argentino. Its e-commerce is integrated with the WPP Marketing automation platform to optimize communication with its customers. Improve customer relationships, inform them about their orders and shipments, and increase engagement through segmented communication, avoiding generic messages and spam.
Automated welcome messages for new customers, automatic confirmation of approved orders, and ongoing updates on shipping status. Segmented campaigns based on tags for specific audiences, such as new customers, recent buyers, and at-risk customers, ensuring relevant and personalized communication.
01
Customer communication automation
02
Segmentation to avoid generic messages
03
Real-time information about orders and shipments
04
Atendimento personalizado
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a competitive women's fashion market by avoiding generic communication that can cause disinterest or be perceived as spam, and ensure speed and accuracy in order and shipping information. Implement automations for welcome messages, order confirmation, and shipping updates, plus segmented campaigns that use tags to separate audiences and send targeted messages based on customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Envio automático de mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic update on shipping status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Precise targeting prevents spam and increases engagement
Automation reduces manual work and communication errors
Manter cliente informado melhora a experiência e confiança
Integração com e-commerce é fundamental para eficiência
Explore new segmentations and automations to encourage repurchases and reviews, and integrate automated support to scale service and further improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.