welcomes new customers with an automatic message
Active automationSmart segmentation and automation for personalized skincare engagement
Samashipp uses WPP Marketing automation and segmentation to personalize communication and strengthen relationships with customers of Japanese skincare.
Summary: Reduction of manual work in communications, improved onboarding of new customers, maintenance of a segmented and relevant contact cadence, and strengthened relationships with the target audience without sending generic messages.
A feature connected to the customer's real workflow.
Samashipp is an online store that imports and sells authentic Japanese skincare cosmetics to Brazil, focusing on J-Beauty and K-Beauty. The company values product authenticity and delivers nationwide, serving consumers interested in skincare and beauty with imported, original products. Personalize communication with customers, welcome new buyers automatically, and avoid generic messages to increase engagement and strengthen relationships with the targeted audience.
Use the welcome automation to greet new customers with automated messages and apply tag-based segmentation to send targeted campaigns to different audiences, such as new, at-risk, or inactive customers, avoiding spam and generic communication.
01
recepção automática de novos clientes
02
comunicação segmentada e personalizada
03
reduction of manual work in campaigns
04
prevents sending generic messages and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and personalized for different customer profiles, avoiding generic messages that may be perceived as spam, and automatically welcome new customers to improve the initial experience. Implement a welcome automation for new customers and use tag-based segmentation to organize targeted campaigns, ensuring each audience receives messages tailored to their profile and purchase behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are sent according to the customer's profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform keeps data up to date
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita desgaste da marca por mensagens genéricas
automation improves the customer's initial experience
personalized communication strengthens relationships
integration with e-commerce is essential for accurate data
Expand segmentation usage to include repurchase and review campaigns, and integrate new automations to support customer service and abandoned cart messages to increase conversion.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.