automatically welcome new customers with message
Active automationIntelligent segmentation and automation for personalized engagement in skincare
Samashipp uses automation and segmentation from WPP Marketing to personalize communication and strengthen relationships with Japanese skincare clients.
Summary: Reduction of manual work in communication, improvement in reception of new customers, maintaining a segmented and relevant contact cadence, as well as strengthening the relationship with the target audience without sending generic messages.
A feature connected to the client's real routine.
Samashipp is an online store that imports and sells original Japanese skincare cosmetics to Brazil, focusing on J-Beauty and K-Beauty. The company values product authenticity and delivers nationwide, serving consumers interested in skincare and beauty with imported and original products. Personalizing communication with customers, automatically welcoming new buyers, and avoiding generic messages to increase engagement and strengthen the relationship with the segmented audience.
Use of welcome automation to greet new customers with automatic messages and application of label segmentation to send specific campaigns to different audiences, such as new, at-risk, or inactive customers, avoiding spam and generic communication.
01
recepção automática de novos clientes
02
comunicação segmentada e personalizada
03
reduction of manual work in campaigns
04
Avoids sending generic messages and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication for different customer profiles, avoiding generic messages that can be perceived as spam, as well as automatically welcoming new customers to improve the initial experience. Implement welcome automation for new customers and use label segmentation to organize targeted campaigns, ensuring each audience receives specific messages according to their profile and purchasing behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are sent according to customer profile and behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce platform keeps data updated
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita desgaste da marca por mensagens genéricas
automation improves initial customer experience
personalized communication strengthens the relationship
integration with e-commerce is essential for accurate data
Expand the use of segmentation to include repurchase and review campaigns, as well as integrate new automations that can support customer support and abandoned cart messages to increase conversion.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.