automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Benchy uses automation and segmentation to improve communication and retain customers in a toy marketplace.
Summary: The solution helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates an organized cadence of segmented communication, strengthening loyalty.
A feature connected to the client's real routine.
Benchy is an Argentine online store that offers a varied catalog of toys, games, and hobbies, serving audiences such as children, teenagers, collectors, and hobby enthusiasts. The website is an e-commerce platform focused on entertainment and leisure. Improving the customer experience through automated and segmented communication, keeping customers informed and engaged, avoiding generic messages and spam.
Uses configured automations to welcome new customers, automatically confirm orders, and update on shipping and tracking of products. Additionally, it adopts segmentation by tags to send specific campaigns to different audiences, such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
Automatic reception of new customers
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Confirmação automática de pedidos
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Automatic shipping and tracking updates
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Segmented communication to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain an efficient and personalized relationship with diverse customers in a marketplace with a broad catalog, avoiding generic communication and message overload. Implementation of automations for key messages (welcome, order confirmation, shipping update) and use of segmentation by tags to target specific campaigns, ensuring relevance and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages at key moments of the customer journey.
The company quickly understands where WhatsApp fits into the journey.
02
Tag segmentation identifies different audiences for specific campaigns.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with the e-commerce platform keeps data updated for automations.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Campaigns are targeted to segmented audiences, avoiding generic communication.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation integrated with e-commerce optimizes communication and operations.
Segmentation is essential to avoid spam and increase message relevance.
Automatic messages at strategic moments improve the customer experience.
Reducing manual work frees the team to focus on other demands.
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new support features to further enhance the customer experience.
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