recover customers who started a purchase but didn’t finish
Configured time: 60Efficient recovery of abandoned carts and segmented communication for resellers
Power Life uses automation to recover customers who abandon carts and segments campaigns for resellers.
Summary: Helps recover sales opportunities, reduces manual work sending messages, keeps resellers informed, and organizes campaigns by segment, improving relationships and the efficiency of marketing actions.
A feature connected to the customer's real workflow.
Power Life is a manufacturer and wholesale distributor of sportswear for resellers across Argentina, with more than 600 active customers. The business operates in the sports and fitness segment, offering leggings, tops, shorts, and other items for retailers and wholesalers. Re-engage customers who started a purchase but didn’t complete it, and communicate in a segmented way to avoid spam and generic messages, strengthening relationships with different reseller profiles.
Uses automation to send abandoned cart recovery messages after a configured time, and to organize campaigns with tag-based segmentation that separates audiences such as new customers, at-risk customers, and best customers, ensuring relevant and personalized communication.
01
Abandoned cart recovery
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Segmented and personalized communication
03
Redução de trabalho manual
04
Improves relationships with resellers
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid sending generic messages that can cause rejection among resellers by keeping communication relevant and segmented. Implement abandoned cart recovery automation and use tag-based segmentation to organize campaigns targeted to specific audiences, enabling personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends message to customers who abandoned cart after configured time
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted communication for different reseller profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents rejection due to generic messages
Automation reduces manual work and increases efficiency
Comunicação personalizada fortalece relacionamento com clientes
Cart recovery is essential for wholesale sales
Expand the use of automations to include repurchase and review messages, as well as integrate other features for customer support and follow-up, further increasing reseller loyalty.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.