automatically welcome new customers with message
Active automationAutomation and segmentation for efficient communication in beauty
My+Store uses automation and segmentation to engage customers and optimize sales in the beauty and cosmetics segment.
Summary: Improves customer relationships, organizes campaigns by segments, reduces manual work, and keeps customers informed about orders and shipments.
A feature connected to the client's real routine.
Online store offering a variety of beauty, skincare, accessories, perfumes, makeup, and personal care products, mainly serving a female audience interested in personal care. Engage customers with personalized communication, inform about orders and shipments, and encourage repurchase in a segmented manner.
Use of automations for welcome messages, order confirmation, and shipping updates, as well as segmentation by tags to avoid generic communication and spam, directing campaigns to audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
01
recovers opportunities with segmented messages
02
Reduces manual work with automations
03
mantém clientes informados sobre pedidos e envios
04
creates repurchase cadence with personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles in a competitive segment, avoiding generic messages and spam. Implementation of essential message automations and segmentation by tags to create specific campaigns, keeping the customer informed and engaged throughout the purchase journey.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para diferentes perfis de clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
targeted campaigns to avoid generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita desgaste da marca por mensagens genéricas
automation reduces manual effort and increases efficiency
personalized communication improves engagement
integration with Wix platform facilitates e-commerce management
Expand the use of segmented campaigns to other stages of the sales funnel and explore new automations to increase loyalty and repurchase.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.