welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient communication in beauty
My+Store uses automations and segmentation to engage customers and optimize sales in the beauty and cosmetics sector.
Summary: Improved customer relationships, organized campaigns by segment, reduced manual work, and keeping customers informed about orders and shipments.
A feature connected to the customer's real workflow.
Online store offering a variety of beauty products, skincare, accessories, perfumes, makeup, and personal care items, primarily serving a female audience interested in personal care. Engage customers with personalized communication, inform about orders and shipments, and encourage repeat purchases through segmented strategies.
Use automations for welcome messages, order confirmation and shipping updates, and label-based segmentation to avoid generic communication and spam, targeting campaigns to audiences such as new customers, at-risk customers, inactive users and recent buyers.
01
recover opportunities with segmented messages
02
reduces manual work with automations
03
mantém clientes informados sobre pedidos e envios
04
create repurchase cadence with personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles in a competitive segment, avoiding generic messages and spam. Implement essential message automations and tag-based segmentation to create targeted campaigns, keeping the customer informed and engaged throughout the entire purchase journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para diferentes perfis de clientes
This step keeps service, sales, campaign or support connected to the conversation history.
05
targeted campaigns to avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita desgaste da marca por mensagens genéricas
automation reduces manual effort and increases efficiency
personalized communication improves engagement
Wix platform integration makes e-commerce management easier
Expand the use of targeted campaigns to other stages of the sales funnel and explore new automations to increase retention and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.