recover customers who started a purchase but didn’t finish
Configured time: 60Segmented communication and automations that enhance the café experience
Entretiempo uses automations and segmentation to engage customers and optimize specialty coffee sales.
Summary: Improves campaign organization by segment, recovers sales opportunities, reduces manual communication work, and keeps customers informed throughout the purchase and delivery process.
A feature connected to the customer's real workflow.
Entretiempo is a Colombian company that offers high-quality specialty coffee with home delivery, monthly subscriptions, and coffee-related experiences. Its target audience includes coffee lovers and consumers who value premium products and convenience. Engage customers at different stages of the journey, recover abandoned sales, encourage first-time purchases, and keep customers informed about order shipping.
Use automations configured for abandoned cart recovery, first-purchase incentives and shipping updates, combined with audience segmentation via tags to send targeted messages and avoid generic communication or spam.
01
Abandoned cart recovery
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Incentivo à primeira compra
03
Update on shipping and tracking
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and personalized for different customer profiles, avoiding spam and increasing message effectiveness, while recovering lost sales and informing customers about their orders. Implement specific automations for cart recovery, first-purchase incentives and shipping updates, together with tag-based segmentation that enables targeted campaigns to distinct audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0keeps the customer informed about shipping and tracking
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation to recover customers who didn’t complete their purchase
The company quickly understands where WhatsApp fits into the journey.
02
Encouraging message at the moment of customer interest
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic notification about shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e melhora eficiência
Keeping customers informed strengthens the shopping experience
Targeted campaigns help recover lost sales
Expand the use of segmentation to include repurchase and review campaigns, and also explore new automations for customer support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.