recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery with smart segmentation
Libero uses automation to recover abandoned carts, keeping customers engaged and optimizing sales.
Summary: Helps recover sales opportunities, keeps customers informed about their carts, reduces manual work for the team, and improves communication efficiency with segmented audiences.
A feature connected to the customer's real workflow.
Online store specializing in the sale of football club and national team jerseys, offering a wide range of models and free shipping throughout Argentina. The target audience is supporters, collectors, and football fans looking for a variety of sports products. Recover customers who started the purchase process but did not complete it, increasing conversion rates and reducing cart abandonment.
Automation configured to send personalized messages 60 minutes after cart abandonment, using tag-based segmentation to avoid generic messaging and spam.
01
recovers sales opportunities
02
reduces cart abandonment
03
keeps customers informed
04
avoids generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment in a competitive segment while keeping communication relevant and avoiding spam for different customer profiles. Implement abandoned cart recovery automation via WPP Marketing, with segmentation by tags to personalize messaging and integration with the e-commerce platform for faster triggering.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identifies abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
sends personalized messages after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
03
segment audience by tags
This step keeps service, sales, campaign or support connected to the conversation history.
04
integrates with ecommerce for quick updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves communication relevance
automation reduces manual work
targeted messages increase engagement
respect for privacy is essential
Expand the use of segmentation for future mass campaigns by creating repurchase cadences and exploring other automation and evaluation features to strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.