Intelligent targeting for mass campaigns at Duckcattle Supply Co.

Country fashion online store uses targeted segmentation for mass campaigns, avoiding spam and keeping customers engaged.

Fashion & accessories campanhas em massa segmentação segmented communication WPP Marketing campanhas

Summary: Helps keep customers informed about relevant collections and promotions, creates repurchase cadence, and reduces manual work in organizing campaigns.

A feature connected to the customer's real workflow.

Duckcattle Supply Co. is an online store specializing in country and Americana-style clothing and accessories for men, women and children, offering premium products and themed collections. Avoid generic communication and spam by sending relevant messages to segmented audiences, such as new customers, at-risk customers, inactive customers and recent purchasers.

Use labels to segment audiences and trigger targeted mass campaigns, ensuring repurchase cadence and engagement with specific collections.

01 evita comunicação genérica e spam

02 mantém clientes informados

03 cria cadência de recompra

04 organiza campanhas por segmento

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers informed and engaged without overwhelming them with generic messages, preserving the brand's premium image and encouraging repeat purchases. Implement mass campaigns with segmentation via tags, targeting specific audiences and avoiding generic communication or spam.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

use of tags to segment audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

sending targeted mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

focus on specific audiences based on behavior This step keeps service, sales, campaign or support connected to the conversation history.

communication aligned with the brand's style and collections This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential to prevent brand fatigue

campanhas direcionadas aumentam relevância e engajamento

organization by tags makes campaign management easier

future need for automations for personalization

Expand the use of automations for personalized messages and integrate support features to further improve the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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