welcomes new customers with an automatic message
Active automationSegmented automation that improves the customer experience and optimizes sales
OrvenTech uses automations and segmentation for efficient communication in a multi-brand marketplace.
Summary: The solution helps recover sales opportunities, keeps customers informed about their orders, creates a repurchase cadence, and reduces the support team's manual effort, promoting effective and segmented communication.
A feature connected to the customer's real workflow.
OrvenTech is an Argentine online store offering tools, technology and a variety of home products, with conveniences such as online payment and free shipping, operating as a multi-brand marketplace with a diverse catalog. Improve communication with customers, increase conversion and loyalty, reducing manual work and avoiding generic messages.
Use of automations configured to welcome new customers, recover abandoned carts, inform about shipping status, remind about pending payments and confirm orders, combined with tag-based segmentation to send specific messages to distinct audiences.
01
recovers sales opportunities
02
reduces manual work
03
keep customers informed
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage a diverse catalog on a multi-brand marketplace, keeping customers informed and engaged without overloading them with generic messages or spam, while reducing manual communication work. Integrated automation via WPP Marketing with tag-based segmentation, allowing personalized messages to different customer groups that cover everything from onboarding to repurchase, as well as automatic updates and reminders.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Completed: one-time use
Recent use: Order Paid: one-time use
Recent use: Order Shipping: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic reminder for pending payment
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
06
tag-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
integrated automation covers the entire customer journey
Reducing manual work improves operational efficiency
personalized communication improves the customer experience
Expand the use of targeting for specific mass campaigns, explore additional integrations to enrich customer data, and implement new automations focused on evaluation and support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.