automatically welcome new customers with message
Active automationSegmented automation that improves the customer experience and optimizes sales.
OrvenTech uses automations and segmentation for efficient communication in a multi-brand marketplace.
Summary: The solution helps recover sales opportunities, keeps customers informed about their orders, creates a repurchase flow, and reduces manual effort by the service team, promoting effective and segmented communication.
A feature connected to the client's real routine.
OrvenTech is an Argentine online store that offers tools, technology, and various products for the home, with conveniences such as online payment and free shipping, acting as a multi-brand marketplace with a diversified catalog. Improve communication with customers, increase conversion and loyalty, reducing manual work and avoiding generic messages.
Use of automation configured to welcome new customers, recover abandoned carts, inform about shipping status, remind of pending payments, and confirm orders, combined with label segmentation to send specific messages to different audiences.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates a re-purchase cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage a varied catalog in a multi-brand marketplace, keeping customers informed and engaged without overloading with generic messages or spam, besides reducing manual work in communication. Integrated automation via WPP Marketing with segmentation by labels, allowing personalized messages for different customer groups, covering from reception to repurchase, as well as automatic updates and reminders.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Completed: one-time use
Recent use: Order Paid: one-time use
Recent use: Order Shipping: occasional use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
automatic recovery of abandoned carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
lembrete automático de pagamento pendente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is fundamental to avoid spam and increase relevance.
Integrated automation covers the entire customer journey.
Reducing manual work improves operational efficiency.
Personalized communication enhances the customer experience.
Expand the use of segmentation for specific mass campaigns, explore additional integrations to enrich customer data, and implement new automations focused on evaluation and support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.