welcomes new customers with an automatic message
Active automationSegmented communication and automations that highlight personalized packaging
Manuela Impressões uses automations and segmentation to keep customers informed and optimize sales of personalized packaging.
Summary: Improved campaign organization, recovery of sales opportunities, keeping customers informed throughout the purchase process, and creating a more efficient, segmented repurchase cadence.
A feature connected to the customer's real workflow.
Manuela Impressões offers printing and custom packaging production services, focusing on paper bags, boxes, envelopes, and promotional items for companies and retailers looking to showcase their brand with quality and personalization. Keep customers informed during the purchase process, recover abandoned carts, confirm orders, and encourage repeat purchases through segmented and automated communication.
Use of automations configured for welcome messages, abandoned cart recovery, shipping updates, pending payment reminders, and order confirmation. Mass campaigns are sent to audiences segmented by tags, avoiding generic communication and spam.
01
Reduce manual work with automations
02
Abandoned cart recovery
03
Keeping customers informed about orders and shipments
04
Segmented communication that avoids generic messages and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, reducing manual work and avoiding generic messages that could be perceived as spam. Implement WPP Marketing automations to cover critical stages of the customer relationship, combined with targeted campaigns that use tags to segment audiences and send specific messages based on profile and purchase behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automation · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Completed: heavy use
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automated messages sent at strategic moments of the customer purchase cycle
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
06
Targeted campaigns for new customers, at-risk customers, inactive users, and recent buyers
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentation is essential to avoid generic communication and improve engagement
Automation reduces manual work and increases operational efficiency
Keeping customers informed during the purchase process builds greater trust
Segmented campaigns help create an effective repurchase cadence
Expand the use of automations to other types of personalized messages, further enhance segmentation based on new behavioral data, and explore additional integrations to optimize customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.