automatically welcome new customers with message
Active automationSegmented communication and automations that value personalized packaging.
Manuela Impressões uses automations and segmentation to keep clients informed and optimize sales of customized packaging.
Summary: Improved campaign organization, sales opportunity recovery, keeping informed customers throughout the purchasing process, and creating a more efficient and segmented repurchase flow.
A feature connected to the client's real routine.
Manuela Impressões offers printing and production services for customized packaging, focusing on paper bags, boxes, envelopes, and giveaways for companies and merchants looking to highlight their brand with quality and personalization. Keeping customers informed during the purchase process, recovering abandoned carts, confirming orders, and encouraging repurchase through segmented and automated communication.
Use of automations configured for welcome messages, abandoned cart recovery, shipping updates, pending payment reminders, and order confirmation. Mass campaigns are sent to audiences segmented by tags, avoiding generic communication and spam.
01
Reducing manual work with automations
02
Abandoned cart recovery
03
Keeping customers informed about orders and shipments
04
Segmented communication that prevents generic messages and spam.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, reducing manual effort and avoiding generic messages that may be perceived as spam. Implementation of WPP Marketing automations to cover critical customer relationship stages, combined with segmented campaigns that use tags to separate audiences and send specific messages according to profile and purchasing behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Active automation · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Completed: intensive use
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automated messages sent at strategic moments of the purchase cycle.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation of audiences by tags for mass campaigns.
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Specific campaigns for new customers, at-risk customers, inactive customers, and recent buyers.
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentation is essential to avoid generic communication and improve engagement.
Automation reduces manual work and increases operational efficiency
Keeping customers informed during the purchase process builds greater trust.
Segmented campaigns help create an effective repurchase cycle.
Expand the use of automations to other types of personalized messages, further improve segmentation based on new behavioral data, and explore additional integrations to optimize customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.