engages the customer at the moment they show interest
Active automationAutomation and segmentation to strengthen connections with sophisticated customers
Ritz Era uses automations and segmentation for personalized campaigns that highlight the elegance and sophistication of a female audience.
Summary: The solution helps create a repurchase cadence, keeps customers informed and engaged, reduces manual work in campaign management, and prevents sending generic messages, strengthening the brand's relationship with its sophisticated audience.
A feature connected to the customer's real workflow.
Ritz Era is a contemporary women's fashion brand offering sophisticated, luxury pieces for women who value elegance and modern design. The company uses a platform integrated with Wix to manage its e-commerce and seeks to strengthen its relationship with its target audience through personalized, efficient communication. Encourage first purchases from interested customers and promote repeat purchases while keeping the audience informed and engaged with the brand.
Configured automations are used to send segmented messages that encourage first purchases and repeat purchases with coupons, using tags to separate audiences such as new customers, recent buyers, and top customers, avoiding generic communications or spam.
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Segmented and personalized communication
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Incentivo à primeira compra
03
Estimulo à recompra com cupom
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized contact with different customer profiles, avoiding generic messages and increasing engagement and loyalty in a competitive contemporary women's fashion market. Implement automations to encourage first purchase and repeat purchases with coupons, combined with precise segmentation by tags, which allows sending targeted messages to specific audiences, such as new customers and recent buyers, optimizing communication and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 7 · with mediaSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Tag-based segmentation to separate audiences
The company quickly understands where WhatsApp fits into the journey.
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Send automated messages at strategic moments
This step keeps service, sales, campaign or support connected to the conversation history.
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Campaigns targeted to specific audiences to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
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Integration with Wix platform for efficient management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação é essencial para evitar mensagens genéricas
Automation optimizes manual work and increases engagement
Personalized incentives help drive purchases and repeat buys
Integração com plataforma de e-commerce facilita a operação
Evaluate enabling automation for abandoned cart recovery and shipping updates to expand customer support and further boost engagement and conversions.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.