automatically welcome new customers with message
Active automationAutomation and segmentation for personalized fashion communication
Puerto Blue uses automations and segmentation to improve communication with fashion and accessories customers.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates an organized repurchase cadence by distinct segments.
A feature connected to the client's real routine.
Puerto Blue is an Argentine online store that offers footwear, clothing, and accessories for men and women, highlighting promotions such as interest-free installment plans and transfer discounts. The target audience is fashion consumers seeking variety and shopping convenience. Improve customer relationships through automated and segmented messages, keeping them informed and engaged throughout the purchase journey.
Uses automations to welcome new customers, confirm approved orders, and update on shipping and tracking. Additionally, it segments the audience with tags to send specific campaigns, avoiding generic communication or spam.
01
Automated reception of new customers
02
Automatic order confirmation
03
atualização contínua sobre envio e rastreamento
04
Segmented campaigns to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer groups, avoiding generic messages that may be perceived as spam, and ensure customers are always informed about their orders. Implementation of automations for welcome messages, order confirmation, and shipping updates, along with segmentation by tags for targeted campaigns, using WPP Marketing features integrated with the ecommerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation of messages for welcomes, confirmations, and shipping
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de ecommerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending relevant messages based on customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automação reduz trabalho manual e aumenta eficiência
keeping customers informed strengthens trust in the brand
Targeted campaigns help create a repurchase cadence
Expand the use of segmented campaigns for specific audiences such as inactive and at-risk customers, as well as explore new automations for post-purchase support and evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.