welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication in fashion
Puerto Blue uses automations and segmentation to improve communication with fashion and accessories customers.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates an organized repurchase cadence by distinct segments.
A feature connected to the customer's real workflow.
Puerto Blue is an Argentine online store offering shoes, clothing and accessories for men and women, highlighting promotions such as interest-free installment plans and discounts for bank transfer. The target audience is fashion consumers seeking variety and convenient purchasing options. Improve customer relationships through automated, segmented messages, keeping them informed and engaged throughout the purchase journey.
Use automations to welcome new customers, confirm approved orders, and provide shipping and tracking updates. Also segment your audience with tags to send targeted campaigns, avoiding generic messages or spam.
01
automated onboarding of new customers
02
automatic order confirmation
03
atualização contínua sobre envio e rastreamento
04
targeted campaigns to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer groups, avoiding generic messages that can be perceived as spam, and ensure customers are always informed about their orders. Implement welcome automations, order confirmation and shipping update flows, along with tag-based segmentation for targeted campaigns, using WPP Marketing features integrated with the ecommerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcomes, confirmation and shipping
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending relevant messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automação reduz trabalho manual e aumenta eficiência
keeping customers informed strengthens brand trust
targeted campaigns help create a repurchase cadence
Expand the use of targeted campaigns for specific audiences such as inactive and at-risk customers, and explore new automations for support and post-purchase evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.