automatically confirms approved orders
Active automationAutomatic order confirmation and segmented communication for Casa Zorba
Casa Zorba uses order confirmation automation and segmentation to improve customer communication and experience.
Summary: Improves the customer experience with automated confirmations, reduces manual work in communication, and efficiently organizes campaigns by segment, increasing the relevance of messages sent.
A feature connected to the customer's real workflow.
Casa Zorba is an Argentine online store specializing in furniture, rugs and home decor items, which also offers augmented reality technology to visualize products in the customer’s space. It operates on the Nuvemshop platform and seeks to improve the customer experience and operational efficiency. Automate confirmation of approved orders and run segmented campaigns to avoid generic communications, improving relationships with different customer profiles.
The automation automatically sends confirmation messages for approved orders, keeping customers informed. Segmentation uses tags to separate audiences, enabling targeted campaigns for groups such as new customers, at-risk, inactive, and recent buyers—avoiding spam and increasing message relevance.
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automatic order confirmation
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targeted and relevant communication
03
reduction of manual work
04
melhoria na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive fast, accurate order confirmations while avoiding generic or spammy messages, keeping communication relevant and segmented for different audiences. Implement order-confirmation automation for automatic communication and use tag-based segmentation to organize targeted campaigns for different customer groups.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic confirmation sending for approved orders
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
targeted campaigns for specific groups
This step keeps service, sales, campaign or support connected to the conversation history.
04
evita comunicação genérica e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation reduces manual effort and improves communication
segmentation increases message relevance
avoiding spam is essential to maintain engagement
personalization strengthens the customer relationship
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart and repurchase messages, and deepen segmentation for even more personalized campaigns.
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