Automatically confirm approved orders
Active automationAutomatic order confirmation and segmented communication for Casa Zorba
Casa Zorba uses order confirmation automation and segmentation to improve communication and customer experience.
Summary: Improvement in customer experience with automatic confirmations, reduction of manual work in communication, and efficient campaign organization by segment, increasing the relevance of sent messages.
A feature connected to the client's real routine.
Casa Zorba is an Argentine online store specializing in furniture, rugs, and home decor items, which also offers augmented reality technology for visualizing products in the customer's space. It operates on the Nuvemshop platform and aims to improve customer experience and operational efficiency. Automating the confirmation of approved orders and conducting segmented campaigns to avoid generic communications, enhancing relationships with different customer profiles.
Automation automatically sends confirmation messages for approved orders, keeping customers informed. Segmentation uses tags to separate audiences, enabling targeted campaigns for groups such as new customers, at-risk customers, inactive customers, and recent buyers, avoiding spam and increasing message relevance.
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Automatic order confirmation
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segmented and relevant communication
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Reduction of manual work
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melhoria na experiência do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive quick and accurate confirmations of their orders while avoiding sending generic messages or spam, maintaining relevant and segmented communication for different audiences. Implementation of order confirmation automation for automatic communication and use of segmentation with tags to organize specific campaigns for different customer groups.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic sending of confirmation for approved orders
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
targeted campaigns for specific groups
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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evita comunicação genérica e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation reduces manual effort and improves communication
Segmentation increases message relevance
avoiding spam is essential to maintain engagement
personalization strengthens customer relationships
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart messages and re-purchase, as well as deepening segmentation for even more personalized campaigns.
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