automatically welcome new customers with message
Active automationAutomation and segmentation to strengthen customer relationships
Acourt Atelier uses automations and segmentation to improve communication and engagement with clients of handcrafted bags.
Summary: Reduction of manual work in communication, increased efficiency in order and payment tracking, strengthening customer relationships through personalized messages, and creation of a recurrence cycle for repurchase and evaluation.
A feature connected to the client's real routine.
Acourt Atelier is a brand specialized in handcrafted leather bags with artistic design, produced in Nova Trento, Santa Catarina, aimed at women seeking exclusive, handmade accessories. Strengthen customer relationships, increase conversion rates, and encourage reviews by maintaining relevant and personalized communication.
Use of configured automations to welcome new customers, recover abandoned carts, confirm orders, remind about pending payments, update on shipping, and request post-purchase reviews. Segmentation via tags to avoid generic communication, directing messages to specific audiences such as new customers, recent buyers, and at-risk customers.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Constant update on shipping
04
Post-purchase review request
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized contact with customers in a segment that values exclusivity, avoiding generic messages that could harm the customer experience. Implementation of intelligent automations and detailed segmentation via WPP Marketing, ensuring each customer receives relevant messages according to their profile and stage in the purchasing journey.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 10recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Messaging automation for different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending personalized messages according to profile and behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and improves the customer experience
Automation reduces manual work and increases operational efficiency
Personalized messages strengthen relationships and encourage repurchase
E-commerce integration is essential for accurate automations
Further improve segmentation for future campaigns, explore new automations focused on loyalty, and expand the use of personalized messages to increase engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.