welcomes new customers with an automatic message
Active automationAutomation and segmentation to strengthen customer relationships
Acourt Atelier uses automations and segmentation to improve communication and engagement with customers of handcrafted handbags.
Summary: Reduced manual work in communication, increased efficiency in tracking orders and payments, strengthened customer relationships through personalized messages, and creation of cadences for repurchase and reviews.
A feature connected to the customer's real workflow.
Acourt Atelier is a brand specializing in handcrafted leather bags with artistic design, produced in Nova Trento, Santa Catarina, aimed at women seeking exclusive, handmade accessories. Strengthen customer relationships, increase conversion rates, and encourage reviews while maintaining relevant and personalized communication.
Use automations configured to welcome new customers, recover abandoned carts, confirm orders, remind about pending payments, provide shipping updates, and request post-purchase reviews. Segment via tags to avoid generic messaging, directing communications to specific audiences such as new customers, recent buyers, and at-risk customers.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Continuous updates on shipping
04
Post-purchase review request
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized contact with customers in a segment that values exclusivity, avoiding generic messages that could harm the customer experience. Implement intelligent automations and detailed segmentation via WPP Marketing, ensuring each customer receives relevant messages according to their profile and stage in the buying journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 10recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending personalized messages based on profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves the customer experience
Automation reduces manual work and increases operational efficiency
Personalized messages strengthen relationships and encourage repeat purchases
E-commerce integration is essential for accurate automations
Further refine targeting for future campaigns, explore new automations focused on retention, and expand the use of personalized messages to boost engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.