welcomes new customers with an automatic message
Active automationAutomation and segmentation that elevate the shopping experience in home decor
Kaminski Art uses automations and segmentation to improve customer communication and experience.
Summary: The use of automations and segmentation helped recover contact opportunities, reduce the team’s manual work, keep customers informed about their orders, and create a personalized communication cadence that values the customer.
A feature connected to the customer's real workflow.
Kaminski Art is an online store specialized in home and garden products, focused on decoration by composition, theme, color, space and shape. The target audience is consumers interested in interior decoration and home & garden items who value easy navigation and prompt support. Improve the customer experience through automated, segmented communication, keeping them informed and engaged throughout the purchase journey.
Use automations to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Tag-based segmentation to target specific campaigns, avoiding generic communications or spam.
01
recovers contact opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica ou spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Kaminski Art needed to maintain efficient, personalized communication with its customers, avoiding generic messages that could cause disinterest or be perceived as spam, while also tracking order and delivery flows automatically. WPP Marketing set up automations for welcome messages, order confirmations, and shipping updates, as well as tag-based segmentation for targeted campaigns. This ensured more relevant communication and a smooth shopping experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic messages and increases relevance
automation reduces manual effort and improves experience
manter clientes informados fortalece relacionamento
Expand the use of segmentation for repurchase and review campaigns, and explore additional integrations for ongoing support and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.