automatically welcome new customers with message
Active automationAutomation and segmentation that elevate the shopping experience in home decor
Kaminski Art uses automation and segmentation to improve communication and customer experience.
Summary: The use of automation and segmentation helped recover contact opportunities, reduce the team's manual work, keep customers informed about their orders, and create a personalized communication cadence that values the customer.
A feature connected to the client's real routine.
Kaminski Art is an online store specializing in products for home and garden, focusing on decoration by composition, theme, color, space, and shape. The target audience is consumers interested in interior decoration and home and garden items, who value easy navigation and prompt service. Improving the customer experience through automated and segmented communication, keeping them informed and engaged throughout the shopping journey.
Use of automations to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Segmentation by tags to target specific campaigns, avoiding generic communications or spam.
01
recovers contact opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica ou spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Kaminski Art needed to maintain efficient and personalized communication with its customers, avoiding generic messages that could generate disinterest or spam, as well as monitoring the flow of orders and deliveries automatically. WPP Marketing set up automations for greetings, order confirmations, and shipping updates, along with segmentation by tags for targeted campaigns. This ensured more relevant communication and a smooth shopping experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
atualização automática de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic messages and increases relevance
automation reduces manual effort and improves experience
manter clientes informados fortalece relacionamento
Expand the use of segmentation for repurchase and review campaigns, as well as explore additional integrations for ongoing support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.