welcomes new customers with an automatic message
Active automationPersonalized and efficient communication for handling customers
Compounding pharmacy uses automations and segmentation to improve customer communication and experience.
Summary: Helps recover opportunities, reduces manual work for the team, keeps customers informed about their orders and delivery, creates an appropriate communication cadence, and organizes campaigns by segment for greater effectiveness.
A feature connected to the customer's real workflow.
Bioplus Pharma is an online compounding pharmacy that offers personalized formulations focused on science, technology and innovation, serving customers in Curitiba and across Brazil. Its audience seeks personalized health products, including supplements and dermocosmetics. Improve the customer experience through automated, segmented communication, avoiding generic messages and keeping the customer informed throughout the entire purchase journey.
Uses configured automations to send automatic welcome messages to new customers, confirmations for approved orders, and shipping updates with tracking. Campaigns are segmented by tags that identify different audiences, such as new customers, at-risk customers, or recent buyers, avoiding spam and increasing message relevance.
01
Personalized and segmented communication
02
Automação de mensagens importantes
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse audience seeking compounded and customized products, without producing generic messages or spam, while keeping the customer informed and engaged. Implement marketing automations for welcome messages, order confirmation and shipping updates, combined with audience segmentation using tags to send specific, relevant campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic shipping and tracking update
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação de público por etiquetas para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância das mensagens
Automação reduz esforço manual e erros
Effective communication improves engagement and satisfaction
Avoiding spam is essential to maintain a good relationship with customers
Expand the use of segmentation to include repurchase and review campaigns, and integrate new automated support features to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.