automatically welcome new customers with message
Active automationSegmented communication and automations that improve the Molbin customer experience.
Molbin uses automations and segmentation to engage iPhone accessory customers with personalized and efficient messages.
Summary: Reduce manual work in service, increase customer engagement, recover sales opportunities, and maintain an organized and segmented repurchase cadence.
A feature connected to the client's real routine.
Molbin is an online store specializing in chargers, cables, and accessories for iPhone, offering 1-year warranty, fast delivery, and secure purchase, serving iPhone users and consumers seeking quality accessories. Engage customers with automated and segmented messages to improve the shopping experience, increase conversion, and reduce cart abandonment.
Use automations for greetings, incentivize first purchase, recover abandoned carts, confirm and update orders, as well as mass segmented campaigns for different audiences, avoiding generic communication and spam.
01
Abandoned Cart Recovery
02
Confirmação automática de pedido
03
Shipping update and tracking
04
Incentivo à primeira compra
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged throughout the purchase process, preventing cart abandonment and generic communication perceived as spam. Implement message automations from reception to post-sale, combined with segmented campaigns for specific audiences, ensuring efficient and personalized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Active automation · with mediumStimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of welcome messages and purchase encouragement.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic sending of order, shipment, and cancellation notifications.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Recovery of abandoned carts with targeted messages.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Segmented mass campaigns for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Integração com plataforma Wix para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and improves the customer experience
Automation covers the entire purchase cycle, reducing manual effort.
Personalized messages increase consumer engagement and trust.
Efficient integration with e-commerce platforms is essential for automation.
Improve segmentations for specific audiences such as at-risk and inactive customers, expand personalized campaigns, and explore new automations for support and post-sale evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.