welcomes new customers with an automatic message
Active automationSegmented messaging and automations that improve the customer experience Molbin
Molbin uses automations and segmentation to engage iPhone accessory customers with personalized, efficient messages.
Summary: Reduced manual work in support, increased customer engagement, recovery of sales opportunities, and maintenance of an organized, segmented repurchase cadence.
A feature connected to the customer's real workflow.
Molbin is an online store specializing in chargers, cables and accessories for iPhone, offering a 1-year warranty, fast delivery and secure checkout, serving iPhone users and consumers seeking high-quality accessories. Engage customers with automated, segmented messages to improve the shopping experience, increase conversion and reduce cart abandonment.
Use automations for welcome messages, first-purchase incentives, abandoned cart recovery, order confirmation and updates, plus segmented mass campaigns for different audiences to avoid generic communication and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedido
03
Shipping update and tracking
04
Incentivo à primeira compra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged throughout the entire purchase process, preventing cart abandonment and generic communication that may be perceived as spam. Implement message automations that follow the customer from onboarding to post-sale, combined with segmented campaigns for specific audiences, ensuring efficient and personalized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automation · with mediaengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for welcomes and purchase incentives
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic sending of order, shipping and cancellation notifications
This step keeps service, sales, campaign or support connected to the conversation history.
05
Abandoned cart recovery with targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
06
Targeted bulk campaigns for specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves the customer experience
Automation covers the entire purchase cycle, reducing manual effort
Personalized messages increase consumer engagement and trust
Efficient integration with e-commerce platform is essential for automation
Improve segmentations for specific audiences such as at-risk and inactive customers, expand personalized campaigns, and explore new automations for support and post-sale evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.