welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen the shopping experience
Brünae Studio uses automations and segmentation to improve communication and engagement with customers.
Summary: The solution helps recover sales opportunities, keeps customers informed and engaged, organizes campaigns by segment, and reduces the team’s manual effort, promoting a smoother and more personalized shopping experience.
A feature connected to the customer's real workflow.
Brünae Studio is an Argentine online store that sells phone mounts, trays and other home and décor products. The e‑commerce offers online payment and free shipping, aiming to provide a convenient and enjoyable shopping experience for consumers who value decorative utilities and home goods. Improve customer relationships by keeping them informed throughout the entire purchase process and avoid generic communication through segmentation, increasing the relevance of messages sent.
The program uses configured automations to send automatic welcome messages to new customers, automatic confirmation of approved orders, and continuous updates on shipping and product tracking. In addition, campaigns are organized with segmentation by tags that identify different audiences, such as new customers, at-risk customers, or recent buyers, preventing spam and generic communication.
01
Recupera oportunidades de venda
02
Reduz trabalho manual
03
Keeps customers informed
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive relevant, timely information without overwhelming them with generic or excessive messages, while maintaining engagement and facilitating the online purchase process. Implement automations for key messages throughout the customer journey and use segmentation to target specific campaigns to distinct audiences, avoiding generic communication and increasing the effectiveness of marketing actions.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, order confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação de público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Envio de mensagens personalizadas conforme perfil do cliente
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents losing interest due to generic messages
Automation improves operational efficiency
Personalized communication strengthens customer relationships
Expand the use of segmentations to include repurchase and review campaigns, and integrate new automated support features to strengthen post-sale relationships.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.