welcomes new customers with an automatic message
Configured time: 0Personalized engagement that values natural self-care
Eden Is All Natural uses automations and segmentation to strengthen customer relationships and recover sales in the health and supplements segment.
Summary: Improved communication with customers, greater efficiency in recovering abandoned sales, encouragement of first purchases, and keeping the customer informed and engaged, contributing to a more natural and personalized shopping experience.
A feature connected to the customer's real workflow.
Eden Is All Natural offers a diverse range of natural self-care products, such as essential oils, protein powders, teas, personal care kits, and honey, with a social commitment focused on the development of rural and urban women in India. The company uses an integrated e-commerce platform to reach consumers interested in natural health and wellness. Strengthen customer relationships through personalized messaging, encourage first purchases, and recover lost sales opportunities from cart abandonment while keeping the audience informed and engaged with the brand.
Automations are used to welcome new customers, encourage a first purchase immediately after showing interest, and re-engage customers who abandoned their cart after a defined period. Segmentation is applied to avoid generic communications, dividing the audience into specific groups for targeted campaigns.
01
abandoned cart recovery
02
first-purchase incentive
03
personalized welcome for new customers
04
targeted and relevant communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keeping customer engagement high in a highly competitive natural products market by avoiding generic communication that can cause disinterest or lost sales opportunities—especially with an audience that values authenticity and personalized care. Implement marketing automations for welcome messages, purchase incentives, and cart recovery, combined with careful audience segmentation to send relevant messages at the right time, aligned with customer profiles and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
first-purchase incentive is triggered immediately after interest
This step keeps service, sales, campaign or support connected to the conversation history.
03
abandoned cart recovery occurs after the configured time
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentation uses tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
avoids generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
06
messages are directed based on profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases relevance and prevents brand fatigue
automation reduces manual effort and improves message timing
personalization is key to engagement in the natural health segment
ecommerce integration enables precise, timely actions
Expand the use of segmentation to include new customer profiles, implement repurchase and review campaigns, and integrate automated support to further enhance relationships and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.