recovers customers who started but did not complete a purchase
Active automationIntegrated automation for order recovery, confirmation, and updates
Kiracases uses automations to recover carts, confirm orders, and inform about shipping, with segmentation to avoid spam.
Summary: Helps recover sales opportunities with targeted messages, reduces manual work in communication, keeps customers informed about their orders, and creates a communication cadence that strengthens customer relationships.
A feature connected to the client's real routine.
Kiracases by Pulso creativo is a Mexican online store specializing in holographic anime cases for smartphones from brands iPhone, Samsung, Motorola, and Xiaomi. It offers shipping throughout Mexico and freebies like keychains and stickers. The target audience is users of these smartphones and anime fans seeking thematic accessories. Improve the customer experience, increase sales conversion, and keep buyers informed during the purchase and shipping process, avoiding generic communications and spam.
The program uses automation to recover abandoned cart customers, automatically confirm approved orders, and inform about shipping status with tracking. Tag segmentation allows sending specific messages to different audiences, such as new customers, recent buyers, and at-risk customers.
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recovers sales opportunities
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reduces manual work
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mantem clientes informados
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prevents spam with segmentation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication that can be perceived as spam, keeping customers informed and engaged throughout the purchase cycle, from cart abandonment to product delivery. Implementation of specific automations for cart recovery, order confirmation, and shipping updates, combined with tag segmentation to target relevant messages to different audiences, ensuring personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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Automation for abandoned cart recovery
The company quickly understands where WhatsApp fits into the journey.
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Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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tracking shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Segmentation by labels for different audiences.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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sending personalized messages according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
Integrated automation reduces manual effort
keeping customers informed increases confidence and satisfaction
personalization is key to avoiding spam and improving results
Assess the activation of additional automations, such as welcomes for new customers, and expand segmentation use for promotional campaigns, further boosting engagement and repeat purchases.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.