Effective segmentation and online scheduling for a better customer experience

A massage clinic in Jennersdorf uses segmentation and campaigns to personalize communication and make online booking easier.

Health & supplements Mass campaigns Segmentation Online booking Personalized communication WPP Marketing

Summary: Helps keep customers informed in a personalized way, reduces the risk of generic communication, organizes campaigns by segment, and makes online scheduling easier, contributing to a better customer experience.

A feature connected to the customer's real workflow.

Massage clinic located in Jennersdorf, Austria, offering classic massages, lymphatic drainage, traditional Chinese massage, and yoga classes, focused on wellness and personalized treatments. The website enables online booking, facilitating direct contact with clients. Avoid generic communication and spam, keep clients informed and engaged through segmented messages, and make booking and ongoing relationships easier.

Use mass campaigns with tag-based segmentation for specific audiences, such as new customers, at-risk customers, and top customers, sending personalized messages that reinforce online scheduling and promote offered services.

01 Personalized communication

02 Easy online scheduling

03 Evita mensagens genéricas e spam

04 Engajamento segmentado

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain effective, personalized communication with different customer profiles to increase engagement and make scheduling easier, avoiding generic messages that may be perceived as spam. Deploy segmented mass campaigns via WPP Marketing, using labels to separate audiences and send specific messages that promote online booking and strengthen customer relationships.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentação de públicos por etiquetas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending personalized mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Promotion of online booking via integrated website This step keeps service, sales, campaign or support connected to the conversation history.

Communication aligned with the customer's profile and needs This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação evita comunicação genérica

Online scheduling makes contacting easier and improves the experience

Personalized messages increase engagement

Integration with e-commerce platform is strategic

Expand the use of automations for cart and repurchase messages, implement reviews and platform-based support to increase loyalty and improve customer service.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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