welcomes new customers with an automatic message
Active automationCustom automation for natural facial care
Bar à Visage uses automations and segmentation to engage customers with personalized messages and keep communication efficient.
Summary: Reduced manual work in communication, increased efficiency in customer relationships, and maintaining a message cadence that strengthens loyalty and engagement.
A feature connected to the customer's real workflow.
Bar à Visage is an institute specializing in natural facial care located in Casablanca, offering treatments such as Hydrafacial, bio-based care, skin cleansing, and personalized diagnosis. The target audience is people interested in natural aesthetic treatments and skincare. Keep customers informed and engaged through personalized automated messages, ensuring effective and segmented communication.
Use automations to send welcome messages to new customers, automatic order confirmations and shipping updates, and label-based segmentation to avoid generic communication and spam.
01
Personalized and segmented communication
02
Redução do trabalho manual
03
Customer-reported maintenance
04
Strengthening the relationship
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam by keeping messages relevant to different customer profiles within a natural beauty and personalized treatments segment. Implement automations configured for different stages of the customer relationship and segmentation by tags, ensuring each audience receives messages appropriate to their profile and purchase stage.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic shipping and tracking updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação por etiquetas para diferentes públicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending targeted messages to customers at different stages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual work and increases efficiency
Personalized messages strengthen customer relationships
Integration with platforms makes communication management easier
Expand the use of targeting for specific promotional campaigns and integrate new support and evaluation features to further enhance the customer experience.
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