automatically welcome new customers with message
Active automationSegmented communication that keeps customers informed and organizes campaigns
Toxic Shine Olavarria uses automation and segmentation from WPP Marketing to improve communication and engagement with vehicle aesthetics clients.
Summary: Reduction of manual work in communication, improvement in customer relationships through relevant and organized messages, as well as greater control over segmented campaigns that prevent generic communication.
A feature connected to the client's real routine.
Toxic Shine Olavarria is an Argentine company dedicated to selling products for vehicle aesthetics and cleaning, including waxes, shampoos, accessories, and automotive care machines. It acts as an official direct factory distributor, serving vehicle owners, aesthetic workshops, and sector distributors. Keeping customers informed about their orders, welcoming new customers with automated messages, and organizing segmented campaigns to avoid generic communication and spam.
Use of automations configured to send automatic welcome messages, order confirmation, and shipping updates. Audience segmentation by tags to direct specific campaigns to groups such as new customers, at-risk customers, and recent buyers.
01
recepciona novos clientes automaticamente
02
keeps customers informed about order and shipping status
03
organiza campanhas por segmentos específicos
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication with different audiences without generating spam, keeping customers informed and engaged throughout the purchase and post-sale process. Implementation of WPP Marketing automations for greetings, order confirmation, and shipping updates, along with detailed audience segmentation for specific and targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automação reduz trabalho manual e agiliza atendimento
manter clientes informados aumenta confiança e satisfação
integração com plataforma de e-commerce facilita processos
Expand the use of segmentation for new promotional campaigns, explore additional repurchase and review features to strengthen loyalty and expand automated support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.