welcomes new customers with an automatic message
Active automationSegmented communication that keeps customers informed and organizes campaigns
Toxic Shine Olavarria uses WPP Marketing automations and segmentation to improve communication and engagement with vehicle aesthetics clients.
Summary: Reduced manual work in communication, improved customer relationships through relevant and organized messages, and greater control over segmented campaigns that avoid generic messaging.
A feature connected to the customer's real workflow.
Toxic Shine Olavarria is an Argentine company dedicated to selling aesthetic and vehicle cleaning products, including waxes, shampoos, accessories and machines for automotive care. It operates as an official factory-direct distributor, serving vehicle owners, detailing shops and industry distributors. Keep customers informed about their orders, welcome new customers with automated messages and organize segmented campaigns to avoid generic communication and spam.
Use of automations configured to send automatic welcome messages, order confirmation and shipping updates. Audience segmentation by tags to target specific campaigns to groups such as new customers, at-risk customers and recent buyers.
01
recepciona novos clientes automaticamente
02
keeps customers informed about order and shipping status
03
organiza campanhas por segmentos específicos
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with different audiences without creating spam, keeping customers informed and engaged throughout the entire purchase and post-sale process. Implement WPP Marketing automations for welcome messages, order confirmation and shipping updates, along with detailed audience segmentation for specific, targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automação reduz trabalho manual e agiliza atendimento
manter clientes informados aumenta confiança e satisfação
integração com plataforma de e-commerce facilita processos
Expand the use of segmentation for new promotional campaigns, explore additional repurchase and review features to strengthen loyalty, and expand automated support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.