welcomes new customers with an automatic message
Configured time: 0Intelligent automation for engagement and first-purchase incentives
Presentela uses automations and segmentation to greet customers and drive purchases without generic messaging.
Summary: Improves new-customer onboarding, provides a qualified nudge for the first purchase, reduces manual work, and organizes campaigns by segment while keeping the customer informed and engaged.
A feature connected to the customer's real workflow.
Presentela is an online fashion and accessories store undergoing a website overhaul, with limited public information available, but focused on fashion consumers. Welcome new customers with automated messages and encourage the first purchase in a personalized way, avoiding generic communication.
Use automations configured to send welcome messages immediately after signup and to encourage the first purchase at the customer's moment of interest, with tagging-based segmentation to separate audiences and campaigns.
01
automated onboarding of new customers
02
personalized first-purchase incentive
03
avoids generic communication and spam
04
efficient tagging-based segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain engagement and encourage purchases on a site undergoing renovation, with limited direct-communication information, avoiding generic messages and spam. Implement welcome automations and first-purchase incentives with tagging-based segmentation, ensuring personalized and relevant communication for each audience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
immediate welcome message automation
The company quickly understands where WhatsApp fits into the journey.
02
first-purchase incentive sent at time of interest
This step keeps service, sales, campaign or support connected to the conversation history.
03
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic messages and increases relevance
automation reduces manual effort and keeps the customer engaged
even with the website under maintenance, it's possible to maintain effective communication
Expand automations to include repurchase and support messages, and explore targeted campaigns for inactive customers and top customers to deepen relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.