Stimulates the customer when they show interest
Active automationAutomation that encourages the first purchase in minimalist and durable jewelry
Amissah uses automation to encourage the first purchase, focusing on durable and elegant women's jewelry.
Summary: Helps recover sales opportunities, reduces manual work in following up with interested customers, and maintains relevant and personalized communication, strengthening the relationship with the target audience.
A feature connected to the client's real routine.
Amissah is a brand of non-fading women's jewelry, mainly produced in stainless steel, catering to women seeking minimalist, elegant, and durable accessories. The brand operates on an e-commerce platform on Wix and values the resistance and quality of its pieces. Stimulating the customer at the moment they show interest, encouraging the first purchase and avoiding lost conversion opportunities.
Uses automation configured to send segmented messages that encourage initial purchase, respecting the customer's interest and avoiding generic or spammy communication.
01
Point-in-time encouragement for the first purchase
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Improvement in converting interested parties
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Convert initial consumer interest into actual purchases without generating generic communication that could alienate the audience, maintaining message relevance and personalization. Implementation of automation to encourage the first purchase with segmentation by tags, ensuring targeted and timely messages that accompany the customer from interest to conversion.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identificação do interesse do cliente
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of segmented messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Use of tags to segment audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Relevant communication at the right moment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmented automation prevents spam and generic messages
Focusing on the moment of interest increases conversion chances
Integração com plataforma de e-commerce facilita operação
Personalized communication strengthens the relationship with the customer
Expand the use of segmentation to include repurchase and review campaigns, as well as explore additional integrations to enhance customer support and loyalty.
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