welcomes new customers with an automatic message
Active automationSegmented messaging and automations that add value to exclusive jewelry customers
Pedra e Prata uses automations and segmentation to personalize communication and inform customers about orders and shipments.
Summary: Reduced manual work with automated messages, improved customer experience through clear and timely information, and efficient organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Online store specializing in silver jewelry with natural stones and pearls, offering exclusive products and aiming to improve the shopping and customer communication experience. Welcome new customers, confirm orders automatically and keep customers informed about shipping, avoiding generic messages and spam.
Use of automations configured to send welcome messages, order confirmations and shipping updates, as well as tagging-based segmentation to target specific campaigns to distinct audiences.
01
recepciona novos clientes automaticamente
02
confirms orders without manual intervention
03
mantem clientes informados sobre envio e rastreamento
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the entire purchase and shipping process, while avoiding generic communication that could alienate the discerning audience for exclusive jewelry. Implement automations for key messages and use tag-based segmentation for targeted campaigns, ensuring relevant and personalized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping status update
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with e-commerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation reduces manual work and errors
segmentation improves message relevance
customers value clear, personalized communication
e-commerce integration is essential for agility
Expand the use of segmentation to include repurchase and review campaigns, as well as explore new platform features for support and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.