automatically welcome new customers with message
Active automationSegmented communication and automations that value exclusive jewelry clients
Stone and Silver uses automation and segmentation to personalize communication and inform customers about orders and shipments.
Summary: Reduction of manual work with automatic messages, improvement in the customer experience by receiving clear and timely information, and efficient organization of campaigns by specific segments.
A feature connected to the client's real routine.
Online store specializing in silver jewelry with natural stones and pearls, offering exclusive products and seeking to improve the shopping experience and communication with customers. Welcoming new customers, automatically confirming orders, and keeping customers informed about shipping, avoiding generic messages and spam.
Use of automations configured to send welcome messages, order confirmation, and shipping updates, in addition to segmentation by tags to direct specific campaigns to different audiences.
01
recepciona novos clientes automaticamente
02
Confirms orders without manual intervention
03
mantem clientes informados sobre envio e rastreamento
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the purchase and shipping process, as well as avoid generic communication that could alienate the demanding audience of exclusive jewelry. Implementation of automations for key messages and use of segmentation by tags for targeted campaigns, ensuring relevant and personalized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic update on shipment status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Integration with e-commerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation reduces manual work and errors
segmentation improves message relevance
customers value clear and personalized communication
integration with e-commerce is essential for agility
Expand the use of segmentation to include repurchase and review campaigns, as well as explore new platform features for support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.