recovers customers who started but did not complete a purchase
Configured time: 60Efficient recovery of abandoned carts with advanced segmentation
Nm Intimates uses automation to recover abandoned carts and segments audiences for personalized communication.
Summary: Helps recover lost sales opportunities, keeps customers informed about their purchases, and creates an efficient cadence to encourage order completion, in addition to reducing manual effort for the team.
A feature connected to the client's real routine.
Nm Intimates is a women's lingerie fashion brand that offers exclusive collections. Its website is password protected, limiting public access, but the brand seeks to maintain efficient and segmented contact with its customers to promote its collections. Recover customers who started a purchase but did not complete it, as well as avoid generic communication through audience segmentation.
Automation sends specific messages to customers who abandoned their cart after a configured time, using label segmentation to separate audiences, such as new, at-risk, or inactive customers, ensuring personalized and relevant communication.
01
Abandoned cart recovery
02
Personalized communication
03
Redução de trabalho manual
04
Advanced segmentation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement and recover sales opportunities in a competitive segment, avoiding generic communication that could be perceived as spam. Implementation of abandoned cart recovery automation with label segmentation, allowing the sending of personalized and timely messages for different customer profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of clients who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Personalized communication for each segment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Monitoring and adjustments based on customer responses
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Timely messages help recover lost sales
Conhecer o público permite campanhas mais eficazes
Expand the use of segmentation to other marketing campaigns, such as repurchase and review, and integrate new features for customer support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.